Senior Manager, Social

About the role

The Sr. Manager, Social will lead Ritual's organic social strategy, shaping how the brand shows up across Instagram, TikTok, and YouTube Shorts through best-in-class storytelling, platform-native content, and a clear strategic point of view.

Ritual is a personal health brand that is raising the bar for daily wellness. Known for our best-selling, clinically backed prenatal, we create science-backed supplements with transparency at their core. We believe women deserve products they can trust, backed by real evidence—not just promises.

Who You Are

• A dot connector: You see how organic social connects to other teams like product, growth, scientific affairs, and you know how to build real relationships across teams.
• A clear and kind communicator: You're a strong writer with sharp platform instincts and you understand tone, timing, and cultural relevance. Your briefs give teams a clear, inspiring starting point, your feedback lands well, and your copy carries the brand voice. You can produce content that resonates while ensuring that brand storytelling remains trustworthy, accurate, and aligned with our commitment to women's health.
• An agile learner: You're a natural early adopter who translates platform shifts and emerging tools into a clear "why" and "how" for the people around you.
• A creative problem solver: You're resourceful and hands-on, comfortable making content yourself and finding scrappy ways forward without a big production budget.
• A project leader: You build the calendar, hold the deadlines, and flag risks before they become problems. Partners describe you as the person who keeps the trains running.
• A people leader: You'll manage our Manager, Social Video. You're the kind of manager who invests in growth, coaches through 1:1s, and gives feedback that's direct and kind.

What You'll Do

• Lead Ritual's overarching organic social strategy across Instagram, TikTok, and YouTube Shorts including channel goals, content calendars, and sharp creative briefs that translate brand priorities into clear, platform-specific content.
• Own Instagram end to end: strategy, calendar, and content, while partnering with our social video lead on TikTok and overall platform mix, and staying on the pulse of what's emerging.
• Translate complex science into content people actually want to share, partnering with scientific affairs and running work through regulatory review.
• Shape social's role in everything from product launches and integrated brand campaigns to evergreen content, original series, and founder content, collaborating with cross-functional teams from brief to launch.
• Own social analytics and reporting, translating performance insights into strategic recommendations that shape content, cadence, and platform mix.
• Openness to experimenting with emerging tools and AI-enabled workflows to work smarter and keep Ritual's content ahead of the curve.

What You'll Need

• 5+ years of experience in social media strategy or brand social, ideally in wellness, health, beauty, or a comparable consumer category.
• Proven experience developing multi-platform social strategies, content calendars, and creative briefs.
• Experience building and managing content partnerships, including creator sourcing, briefs, giveaways, and contract management.
• Experience working cross-functionally in a fast-paced environment; familiarity with regulated categories (supplements, health, beauty, food) a plus.
• Exceptional writing skills with strong editorial judgment.
• Demonstrated static content creation skills; video shooting/editing ability is a plus.
• Experience with social analytics, reporting, and performance-driven iteration.