Senior Manager, Shopper Insights - Walmart

Key Responsibilities

• Lead the Walmart Shopper Insights learning agenda, identifying key business questions related to shopper behavior, trip missions, path to purchase, and conversion drivers.
• Serve as the internal thought leader on Walmart shopper dynamics, retail trends, and evolving channel behaviors.
• Translate shopper understanding into clear commercial implications that inform category growth strategies.
• Design and lead shopper research across a range of methodologies, including qualitative, quantitative, behavioral, and observational approaches.
• Apply advanced shopper frameworks such as: Path-to-purchase analysis, Shopper segmentation, Decision trees, Shopper journey mapping, Virtual shelf and retail environment testing.
• Drive a test-and-learn mindset, measuring results, synthesizing insights, and recommending scalable solutions.
• Manage external research partners and agencies to deliver high-quality, actionable insights.
• Leverage Walmart-specific retailer and shopper data (e.g., Scintilla / shopper behavior tools, where applicable), combined with POS, panel, loyalty, and syndicated data sources.
• Integrate multiple data sets into cohesive insights that reflect the full shopper journey—from awareness through purchase.
• Develop fact-based, retailer-ready narratives to support Joint Business Planning, line reviews, and customer strategy discussions.
• Translate insights into actionable recommendations across: Assortment strategy and architecture, Shelving and planogram optimization, In-store navigation and aisle flow, Point-of-sale (POS) and display effectiveness, Omnichannel shopper engagement.
• Identify opportunities to improve visibility, conversion, and shopper experience within the Walmart ecosystem.
• Build compelling, insight-driven stories that connect shopper behavior to business outcomes such as distribution, velocity, and category growth.
• Influence internal stakeholders and external retailer partners through clear, actionable recommendations.
• Serve as a key partner to Sales and Category teams, embedding shopper insights into customer conversations and strategies.

Qualifications

• Bachelor's Degree Required, advanced degrees preferred
• 8+ years of experience in consumer insights, shopper insights, category management or a related field within the CPG industry.
• Direct experience supporting Walmart with retailer-specific analytics, insights, and customer engagement.
• Demonstrated ability to use shopper and retailer data to drive decisions across merchandising, assortment, shelving, and shopper activation.
• Strong command of shopper research methodologies, including both qualitative and quantitative approaches.
• Experience integrating multiple data sources (e.g., retailer data, POS, panel, syndicated, custom research) into actionable insights.
• Proven ability to translate complex data into clear, compelling, and actionable business recommendations.
• Excellent communication, storytelling, and stakeholder influence skills.
• Experience in food or CPG categories, ideally in high-velocity retail environments.
• PREFERRED: Experience working with Walmart data platforms, Experience designing or interpreting in-market tests, pilots, or test-and-learn frameworks.

About Us

The base pay range for this position is $128,000 to $165,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

About Us

Wells Enterprises, a Ferrero company, is one of the largest ice cream manufacturers in the United States and the maker of well-loved brands including Blue Bunny, Halo Top, Bomb Pop, and Blue Ribbon Classics and today Trolli, Butterfinger 100grand, Baby Ruth, Nutella and Kinder Bueno.

Wells Enterprises is a 2 billion company employing 4,000 employees, across 4 production plants and 2 main hub locations, Chicago and Le Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams. As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO).

Eligible employees may also receive an annual incentive bonus based on Company performance.

Learn more about our benefits here.