Senior Manager, Self Directed Product Marketing

About the role

Vanguard’s Personal Wealth Marketing team is seeking a Senior Manager of Product Marketing to lead a team guiding the marketing strategy and execution for retail offerings, including brokerage platform, cash and savings accounts, and retirement solutions.

Responsibilities

• Create and implement a multi-year marketing strategy for Personal Wealth to expand distribution, engage and retain clients, and meet business goals with a positive ROI.
• Act as a strategic marketing advisor to Personal Wealth business leadership by building relationships, offering insights to guide business direction, and ensuring full accountability for marketing.
• Guide matrixed marketing teams with clear strategies and foster collaboration to ensure effective campaign delivery.
• Partner with audience strategy teams to deliver product goals within an audience-centric marketing strategy and deliver a cohesive client experience.
• Build and maintain business and partner relationships across the Personal Wealth division to extend the impact of marketing through a connected sales funnel.
• Support department-wide efforts to improve speed to market, uplevel marketing analytics capabilities and tools, and accelerate personalization at scale.
• Lead and develop a team of individual contributors, setting direction, driving accountability, and delivering against strategic goals. Strengthen leadership capability and team effectiveness through coaching, mentorship, and removing obstacles.

Requirements

• Eight years related work experience, three years of marketing experience.
• Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
• Experience in the investment, wealth management, or retail banking landscape, with a track record of building and executing consumer-facing strategies aligned to market trends, competition, and client needs.
• Proven strategic marketing leader with measurable business impact, able to develop, execute, and communicate plans that position offerings and drive results.
• Strong analytical and business acumen, using data, market insights, and financial understanding to inform acquisition and retention strategies and optimize marketing ROI.
• Trusted advisor to senior leaders, delivering strategic insights and innovative thinking that shape decisions and business direction.

Qualifications

• Experience in the investment, wealth management, or retail banking landscape, with a track record of building and executing consumer-facing strategies aligned to market trends, competition, and client needs.
• Strong analytical and business acumen, using data, market insights, and financial understanding to inform acquisition and retention strategies and optimize marketing ROI.
• Trusted advisor to senior leaders, delivering strategic insights and innovative thinking that shape decisions and business direction.

Skills

• Strategic marketing leadership.
• Market trend analysis and client needs understanding.
• Data-driven decision making.
• Collaborative team management.
• Client relationship building.
• Marketing strategy implementation.

Benefits

This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.

Pay

Details on pay are not specified in the job posting.

Schedule

The schedule is not specified in the job posting.

Skills

• Strategic marketing leadership.
• Market trend analysis and client needs understanding.
• Data-driven decision making.
• Collaborative team management.
• Client relationship building.
• Marketing strategy implementation.

Benefits

This is a hybrid position based in Malvern, PA, with remote work on Mondays and Fridays and in-office collaboration Tuesday through Thursday.

Pay

Details on pay are not specified in the job posting.

Schedule

The schedule is not specified in the job posting.