Senior Manager, Segment Strategy
About the role
Join Kyocera Document Solutions America, Inc., an organization deeply committed to the Philosophy of "doing what is right as a human being." Our employees are passionate about providing best-in-class customer service through efficiency, accountability, and a sense of urgency, all while putting knowledge to work to drive change. We are proud to be a Great Place to Work, officially certified since 2022.
Responsibilities
Build and own a comprehensive vertical segment strategy, starting with State & Local Government and Education (SLED), covering hardware, software, workflow automation, and services aligned to Kyocera's business objectives.
Define segment-specific value propositions, differentiators, and competitive positioning across the full product portfolio.
Identify growth opportunities, whitespace, and partnership plays within each vertical; make the case for where Kyocera should invest next.
Own insight generation through primary and secondary research, including surveys, focus groups, win/loss analysis, and competitive intelligence.
Monitor industry trends, regulatory changes, and technology shifts within target verticals; translate findings into strategic recommendations.
Analyze paper and digital workflow pain points specific to each segment to identify where Kyocera's Sales Enablement can add value.
Create segment-specific sales plays, objection handling guides, and competitive battle cards.
Partner with the Brand and Channel Marketing teams on campaigns, content, and events that build awareness and pipeline within target segments.
Work cross-functionally with product development, marketing, sales, and technical teams to ensure Kyocera's solutions are built and positioned to win in target markets.
Build and maintain relationships with key customers, partners, and industry influencers within target verticals.
Represent Kyocera as a segment thought leader at conferences, webinars, and industry events.
Manage budgets and resource allocation to support strategy execution.
Qualifications
Bachelor's degree in Business, Marketing, Information Technology, or related field.
5+ years of experience in segment strategy, vertical market development, product marketing, or go-to-market roles.
Proven track record of building and executing strategies that drive measurable business outcomes.
Experience with market research methodologies: primary research, secondary research, focus groups, competitive analysis.
Strong understanding of B2B sales cycles and how to enable field teams with the right tools and messaging.
Excellent communication and executive presence — comfortable presenting to senior leadership and external stakeholders.
Ability to synthesize complex market dynamics into clear, actionable strategies.
Preferred Experience
Experience in SLED, healthcare, financial services, or other regulated verticals.
Background in document workflow, office technology, or SaaS/enterprise software.
Experience working with hardware and software ecosystem partners.
Master's degree in Business, Marketing, or related field.
Pay and Benefits
The typical pay range for this role is $109,000 - $136,000. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position may include a discretionary bonus based on performance.
Kyocera Document Solutions America, Inc. offers a generous benefits package including medical, dental and vision plans, a 401k match, flexible spending, disability and life insurance, plus paid time off and holidays.