Senior Manager, Retail Marketing

What You’ll Be Doing

The Senior Manager of Retail Marketing is dedicated to architecting and executing omni-channel shopper marketing, retail media, and merchandising programs across our premier accounts - Walmart, Petco, Amazon, Chewy and others. Reporting directly to the Director of Retail Marketing and working in close partnership with Account Sales Leads, this role co-architects the marketing strategy and Joint Business Planning (JBP) vision to drive brand acceleration and sell-through. The Senior Manager co-manages and optimizes an estimated $1M+ retail marketing budget, ensuring investments directly support account growth, line reviews, and commercial trade goals.

• Co-manages and optimizes an estimated $1M+ national account marketing budget in direct collaboration with National Account Sales Leads.
• Ensure retail media network spend, influencer collaborations, and promotional dollars are strategically deployed to maximize total trade ROAS/ROI and complement overall sales account strategies.
• Regularly review performance metrics with Sales leads to reallocate funds dynamically for peak commercial impact.
• Serve as the team's advisory Subject Matter Expert (SME) on digital ad creation, retail media network (RMN) tactics, and digital execution.
• Lead and advise on influencer collaboration programs and Brand Champion partnerships across National Accounts (including 360 Pet Nutrition and Walmart programs).
• Partner with Brand, Agency, Product Development, and Corporate teams to coordinate national retail media campaigns and execute high-impact packaging transformations and product launches in your accounts.
• Leverage educational content, collaborate with social media teams and our brand champions to bring a personalized touch to our National Retail partners.

Qualifications

• 8-10+ years of CPG / Marketing Experience, 5 - 8 years of dedicated Shopper, Channel, or Trade Marketing Experience, 3 - 5 years of National Account Management Experience leading programs for Tier-1 National Accounts
• Oversees the strategic alignment of omni-channel tactics executed by specialists and external agencies, including digital media, store locators, and retailer CRM programs
• Familiarity with Shopper data from Scintilla , Syndicated (Nielsen) and Research (Qual and Quant) Data with the ability to interpret reports, derive insights and leverage them in campaigns, signage and on packaging.
• Advanced Data & Financial Analytics
• Strategic Negotiation & Influence
• Deep Shopper Marketing Expertise in National Accounts
• System Design & Process Automation Mindset
• Collaborative Leadership

Golden Perks & Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.