senior manager retail communications

About the role

The senior manager, Retail Communications leads a team that helps North America coffeehouse partners understand company priorities, prepare for upcoming changes, and deliver great partner and customer experiences. This role develops and executes internal communications strategies for seasonal moments, promotional launches, customer experiences, operational priorities, and company initiatives while fostering connection, confidence, and pride in wearing the green apron.

Responsibilities

• Lead and develop a high‑performing team
  • Build, coach, and develop a team of communications professionals.
  • Set clear priorities, create accountability, and help the team focus on high‑impact work.
  • Create an environment where partners can do their best work, grow skills, and contribute ideas.
  • Ensure the team consistently delivers clear, high‑quality communications in a fast‑moving environment.
  • Provide support to partners across the broader retail communications team to manage daily workflows.
• Build strategies to enable partner readiness
  • Lead communications strategies for high‑profile retail priorities, seasonal moments, customer experiences, and company initiatives.
  • Build integrated plans that connect messages, timing, audiences, and channels.
  • Balance business needs with the realities of working in a coffeehouse.
  • Ensure communications are clear, timely, actionable, and easy for coffeehouse partners to deliver on their roles.
• Build strategies to drive partner engagement
  • Build clear narratives that connect company priorities to the everyday work of coffeehouse partners.
  • Turn complex strategies and operating priorities into simple, engaging communications.
  • Help partners understand not only what is changing, but why it matters to them, their teams, and their customers.
  • Identify opportunities to recognize partners, celebrate progress, and build pride in wearing the green apron.
• Consult, advise and influence
  • Influence decisions by bringing forward the partner perspective and communications implications early in the planning process.
  • Provide clear recommendations and raise risks to ensure communications land with clarity and authenticity.
  • Develop leader messages, presentations, videos, and other communications for key moments.
  • Serve as a trusted communications advisor to business partners and senior leaders.
• Align Teams Around The Partner Experience
  • Build strong relationships across Coffeehouse Excellence, Product, Marketing, Merchandising, Partner Resources, Global Communications and more.
  • Bring teams together around shared integrated communications plans, priorities, and timing.
  • Use partner insights and feedback to continually improve how retail communications are planned and delivered.
  • Enable the broader retail communications team priorities and daily deliverables.

Requirements

• 8+ years of experience in internal, employee, retail or enterprise communications