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Jobs · Marketing · Colorado

Senior Manager, Regional Merchandise, AMER (Smartwool & icebreaker)

icebreaker · Denver, CO · 1 wk ago
On-siteMarketing$112k/yrFull-time

About the role

The Senior Manager, Regional Merchandise helps guide the Americas merchandising strategy for Smartwool and icebreaker, connecting consumer and marketplace insights to clear seasonal assortment direction. This role partners closely with regional and global teams to support strong product choices, commercial alignment, and seasonal readiness across key channels.

Responsibilities

  • Develop and evolve the Americas merchandising point of view by combining consumer, marketplace, account, competitive, and performance insights.

  • Translate regional opportunities and business needs into clear seasonal recommendations for global and regional partners.

  • Balance brand positioning, commercial goals, and channel needs when shaping assortment direction.

  • Build seasonal assortment frameworks that define what shows up by category, channel, account, and price point.

  • Evaluate breadth, depth, SKU productivity, franchise health, and the balance of carryover, refresh, and innovation.

  • Use productivity reviews and post-season recaps to simplify choices, strengthen winners, and reduce unnecessary complexity.

  • Bring regional insights, account feedback, and sell-through learnings into global line reviews, product briefs, and seasonal hindsight discussions.

  • Identify needs for SMUs, capsules, or customer-specific initiatives, and align with global partners on business rationale, feasibility, and timing.

  • Partner with Planning and Finance on pricing, margin, and assortment trade-offs that impact seasonal decisions.

  • Support clear product stories, value propositions, and selling tools for key seasonal and account moments.

  • Help prepare teams for GTM milestones by ensuring seasonal priorities, assortment choices, and product stories are clear and connected.

  • Coordinate input and decisions across Sales, Marketing, DTC/eCommerce, Planning, Finance, and Global Product partners.

  • Communicate priorities, risks, and changes in a way that helps teams make timely decisions and avoid late rework.

Qualifications

  • Proven ability to build and execute regional assortments that reflect consumer, marketplace, and channel needs.

  • Strong analytical mindset, with comfort using Excel/BI tools, sell-through analysis, SKU productivity, recaps, and assortment optimization.

  • Product and brand judgment, including competitive research, trend synthesis, and the ability to connect product choices to brand consistency.

  • Strong communication and presentation skills, with the ability to influence and collaborate across matrixed regional and global teams.

  • Ability to prioritize the biggest opportunities, make clear recommendations, and keep work moving across seasonal timelines.

What success looks like

  • Revenue & margin delivery for the Americas assortment plan.

  • Sell-through improvement and stronger franchise health.

  • Higher SKU productivity (fewer low-performing SKUs; stronger concentration in winners).

  • Improved assortment clarity by channel/account (right segmentation and differentiation).

  • On-time completion of GTM milestones and high-quality line review contributions.

  • Strong cross-functional alignment and clear decision-making (reflected in fewer late changes/rework).

Requirements

  • 7-10 years of experience in merchandising, buying, category management, or product line/assortment-related roles (outdoor or adjacent industries preferred).

Pay

$112,320.00 USD - $140,400.00 USD annually

Schedule

Travel is expected for key milestones, line reviews, and account/market visits (~20–30% depending on season and business needs).

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