Senior Manager, Product Marketing Experiences

About the role

The Investment Product Marketing team is seeking a Senior Manager, Product Marketing Experiences to lead the strategy, optimization, and execution of digital product marketing experiences across web properties supporting Schwab's suite of retail investment products and platforms.

Responsibilities

• Lead the strategy, optimization, and management of product marketing web experiences across investment products and platforms.
• Identify opportunities to enhance digital experiences, with a focus on AI search, LLMs, acquisition, engagement, and product conversion.
• Manage the implementation of web updates, content enhancements, and experience optimizations.
• Prioritize cross-functional partnerships with product marketers, AI subject matter experts, channel owners, creative agencies, and publishing teams to deliver high-quality experiences.
• Maintain alignment with brand standards, marketing objectives, and client needs while monitoring performance metrics and recommending data-driven improvements to drive business results.

Requirements

• Extensive experience in marketing, particularly in financial services or other highly regulated industries.
• Proven experience in developing marketing strategies, creative direction, and executing digital experiences and web pages.
• Experience in project management, especially within a regulated industry.
• Strong analytical and detail-oriented skills, with the ability to lead complex, cross-functional initiatives and influence stakeholders without direct authority.
• Exceptional written and verbal communication skills, able to translate complex concepts into clear, actionable recommendations.

Qualifications

• Knowledge of AI search, large language models (LLMs), and digital experience optimization techniques.
• Ability to balance strategic thinking with operational execution in a fast-paced, evolving environment.

Skills

• Project management or a related role experience.
• Leadership and influence across multiple departments.
• Strategic thinking and operational execution.

Benefits

At Schwab, we offer a competitive benefits package including:

• A 401(k) with company match and Employee Stock Purchase Plan
• Paid time off for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
• Paid parental leave and family building benefits
• Tuition reimbursement
• Health, dental, and vision insurance

Pay

Competitive salary and benefits package.

Schedule

Hybrid work and flexible schedule available.