Senior Manager, Product Marketing Experiences

About the role

The Investment Product Marketing team is seeking a Senior Manager, Product Marketing Experiences to lead the strategy, optimization, and execution of digital product marketing experiences across web properties supporting Schwab's suite of retail investment products and platforms.

Responsibilities

• Lead the strategy, optimization, and management of product marketing web experiences across investment products and platforms.
• Identify opportunities to enhance digital experiences, with a focus on AI search, LLMs, acquisition, engagement, and product conversion.
• Manage the implementation of web updates, content enhancements, and experience optimizations.
• Prioritize cross-functional partnerships with product marketers, AI subject matter experts, channel owners, creative agencies, and publishing teams to deliver high-quality experiences.
• Maintain alignment with brand standards, marketing objectives, and client needs while monitoring performance metrics and recommending data-driven improvements.

Requirements

• Extensive experience in marketing, with a preference for experience in financial services or other highly regulated industries.
• Proven experience developing the marketing strategy, creative direction, and execution of digital experiences and web pages.
• Experience project managing end-to-end web content processes.
• Ability to balance strategic thinking with operational execution in a fast-paced, evolving environment.
• Knowledge of AI search, large language models (LLMs), and digital experience optimization techniques that improve content discoverability and performance.
• Experience in project management, or a related role, preferably within a regulated industry.
• Demonstrated ability to lead complex, cross-functional initiatives and influence a broad range of stakeholders without direct authority.
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, actionable recommendations.
• Highly analytical and detail-oriented, with strong project management, execution, and risk-management capabilities.

Qualifications

• Proven success in leading digital marketing initiatives and web content projects.
• Experience working with AI technologies and large language models (LLMs).
• Strong understanding of user experience design principles and best practices.
• Excellent collaboration and communication skills, with the ability to work effectively with diverse stakeholders.
• Ability to manage multiple projects simultaneously and meet tight deadlines.

Skills

• Strategic thinking and problem-solving skills.
• Project management and organizational skills.
• Strong analytical and data-driven decision-making abilities.
• Effective communication and presentation skills.
• Ability to work in a fast-paced, dynamic environment.

Benefits

At Schwab, we offer a comprehensive benefits package that supports your well-being and career growth. This includes:

• A competitive 401(k) with company match and Employee Stock Purchase Plan.
• Paid time off for vacation, volunteering, and a 28-day sabbatical after every 5 years of service for eligible positions.
• Paid parental leave and family building benefits.
• Tuition reimbursement.
• Health, dental, and vision insurance.

Pay

Details on compensation will be provided during the interview process.

Schedule

Details on the work schedule will be provided during the interview process.