Senior Manager, Product Marketing
Renesas Electronics · Raleigh, NC · 1 mo ago
HybridFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where there is real specific content. No filler like "commensurate with experience". We need to parse the job posting.
The posting includes:
- Intro paragraph: "Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power."
- Then "Job Description Solutions Marketing – focus on promoting solutions, engaging with key driving customers in alignment with the field and internal product groups to drive full product promotion and uncover future solution requirements. In this role, you will focus on key customer engagement, driving application-level solutions and opportunities. The primary focus is the Industrial Automation segment, including PLCs, edge sensing, motor control, and HMI interfaces. As the regional lead, you will drive Renesas system solutions and collaborate closely with Sales, FAE's, Product Groups, Channel marketing and the System Architects to formulate and execute strategic engagement plans to expand growth in this segment."
That's about the role.
Then "Responsibilities" heading with bullet list:
- Customer Engagement & Opportunity Development
- Engage with key market driving customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
- Engage with channel sales/marketing teams to identify additional growth opportunities with winning solutions.
- Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
- Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the industrial automation customer base.
- Understand market and customer requirements and work with Product Groups to define product requirements and improve product roadmaps.
- Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
- Prepare and continuously refine customer presentations to best communicate our value proposition. Ensure customer-facing documents effectively communicate desired messages to maximize impact and adoption rate.
- Define and develop product collateral, competitive analysis, customer presentations and field training material.
Then "Qualifications" heading with bullet list:
- 10+ years of experience in business development, field applications engineering, marketing, or related roles.
- Deep understanding of the Industrial Automation market: trends, solutions, challenges, competitors, standards, etc.
- Experience with technical field sales and FAE's combined with a proven ability to follow up on leads and build relationships in the field.
- Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively.
- Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide.
Then "Additional Information" includes:
- Renesas is an embedded semiconductor solution provider driven by its Purpose, To Make Our Lives Easier. With a global team of over 21,000 engineers and problem solvers in more than 30 countries, we offer the opportunity to work on world‑leading technology for Automotive, Industrial, Infrastructure, and IoT, shaping a safer, healthier, greener, and smarter future.
- At Renesas, TAGIE is our culture, grounded in being Transparent, Agile, Global, Innovative, and Entrepreneurial. It shapes how we work, grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.
- We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.
- Are you ready to join our team and shape the future with us?
- Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.
- Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.
We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should remove the EEO statement, the export controls statement, maybe the "Are you ready..." is more like a call to action but not boilerplate? It's a motivational line; we can keep as part of About the role? Might be considered filler but it's substantive? It's not a list; it's a sentence encouraging applicants. Might be considered boilerplate? The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The "Are you ready..." is not exactly those; it's more like a motivational tagline. Could keep.
We also need to include sections only when posting has real, specific content. We have content for About the role (intro + job description). Responsibilities (list). Qualifications (list). Benefits? There's mention: "We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process." That's vague; not specific benefits. So we should not create Benefits section because it's not specific. Pay and Schedule: none. Skills: maybe we could extract skills from qualifications? But the instruction says use headings for Skills only if posting has real specific content. The qualifications list includes skills like strategic thinking, analytical abilities, communication skills, ability to work in matrixed environment. Could treat as Skills section. However we already have Qualifications heading; we could keep Qualifications as is. The instruction list includes Skills as a possible heading; we can decide to not create Skills if we already have Qualifications covering. Better to keep Qualifications and maybe not Skills.
We need to preserve ALL substantive information; do not invent or summarize away detail. So we need to keep all the bullet points exactly as given (maybe minor formatting). We should not remove any bullet.
We need to output only HTML fragment, no /, no markdown fences.
Thus produce something like:
About the role
Renesas is an embedded semiconductor solution provider driven by its Purpose 'To Make Our Lives Easier.' As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power. Job Description Solutions Marketing – focus on promoting solutions, engaging with key driving customers in alignment with the field and internal product groups to drive full product promotion and uncover future solution requirements. In this role, you will focus on key customer engagement, driving application-level solutions and opportunities. The primary focus is the Industrial Automation segment, including PLCs, edge sensing, motor control, and HMI interfaces. As the regional lead, you will drive Renesas system solutions and collaborate closely with Sales, FAE's, Product Groups, Channel marketing and the System Architects to formulate and execute strategic engagement plans to expand growth in this segment.
Responsibilities
- Customer Engagement & Opportunity Development
- Engage with key market driving customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
- Engage with channel sales/marketing teams to identify additional growth opportunities with winning solutions.
- Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
- Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the industrial automation customer base.
- Understand market and customer requirements and work with Product Groups to define product requirements and improve product roadmaps.
- Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
- Prepare and continuously refine customer presentations to best communicate our value proposition. Ensure customer-facing documents effectively communicate desired messages to maximize impact and adoption rate.
- Define and develop product collateral, competitive analysis, customer presentations and field training material.
Qualifications
- 10+ years of experience in business development, field applications engineering, marketing, or related roles.
- Deep understanding of the Industrial Automation market: trends, solutions, challenges, competitors, standards, etc.
- Experience with technical field sales and FAE's combined with a proven ability to follow up on leads and build relationships in the field.
- Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively.
- Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide.