Senior Manager, Product Marketing
Greenway Health · Tampa, FL · 1 mo ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. Must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Must preserve all substantive info.
We need to parse the posting.
Content:
- Intro paragraph: "The Senior Manager, Product Marketing is a senior individual contributor within Greenway Health’s Product Strategy Organization (PSO) responsible for defining, defending, and operationalizing Greenway’s market-facing product value. This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio. This position serves as the source of truth for product value, market positioning, and competitive differentiation. The role ensures Greenway has a single, consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels."
That's about the role. Could be "About the role" section.
- "Essential Duties And Responsibilities" heading then paragraph: "The Senior Manager is expected to operate with high autonomy, executive presence, and strong cross-functional influence. This is an individual contributor role with no people-management accountability. Success requires the ability to set direction, create durable frameworks, synthesize customer and competitive signals, influence Product and Technology decisions, and translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization."
That's responsibilities.
- "Education And Experience" heading then bullet list? Actually it's paragraph: "Bachelor's degree in Marketing, Business, or a related discipline, or equivalent professional experience. MBA or other advanced degree preferred. Seven (7) or more years of experience in Product Marketing, Product Strategy, or related go-to-market (GTM) roles. Proven experience defining product positioning, messaging, and value frameworks in a B2B environment. Demonstrated experience partnering closely with Sales, Product, and Customer Success leadership teams. Healthcare, healthcare IT (HCIT), or enterprise SaaS experience strongly preferred."
That's qualifications/requirements.
- "Skills, Knowledge, And Abilities" heading then list of skills: "Deep expertise in product positioning, value articulation, and lifecycle messaging. Strong ability to translate complex product capabilities into clear, buyer-centric value. Proven success influencing cross-functional teams without direct authority. Experience synthesizing market, competitive, and customer insights into actionable strategy. Strong executive presence with the ability to present to senior Sales, Product, and Marketing leaders. Excellent written, verbal, and presentation skills. Data-informed mindset with the ability to balance insight and narrative. Highly organized, self-directed, and comfortable operating in a fast-paced, evolving environment. High emotional intelligence and strong collaboration skills."
That's skills.
- "Work Environment/Physical Demands" heading then paragraph about sedentary job, etc. This could be considered "Work Environment" but not one of the allowed headings list. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Work Environment is not listed, but we could possibly omit or incorporate into another section? The instruction: "use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. Must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Must preserve all substantive info.
We need to parse the posting.
Content:
- Intro paragraph: "The Senior Manager, Product Marketing is a senior individual contributor within Greenway Health’s Product Strategy Organization (PSO) responsible for defining, defending, and operationalizing Greenway’s market-facing product value. This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio. This position serves as the source of truth for product value, market positioning, and competitive differentiation. The role ensures Greenway has a single, consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels."
That's about the role. Could be "About the role" section.
- "Essential Duties And Responsibilities" heading then paragraph: "The Senior Manager is expected to operate with high autonomy, executive presence, and strong cross-functional influence. This is an individual contributor role with no people-management accountability. Success requires the ability to set direction, create durable frameworks, synthesize customer and competitive signals, influence Product and Technology decisions, and translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization."
That's responsibilities.
- "Education And Experience" heading then bullet list? Actually it's paragraph: "Bachelor's degree in Marketing, Business, or a related discipline, or equivalent professional experience. MBA or other advanced degree preferred. Seven (7) or more years of experience in Product Marketing, Product Strategy, or related go-to-market (GTM) roles. Proven experience defining product positioning, messaging, and value frameworks in a B2B environment. Demonstrated experience partnering closely with Sales, Product, and Customer Success leadership teams. Healthcare, healthcare IT (HCIT), or enterprise SaaS experience strongly preferred."
That's qualifications/requirements.
- "Skills, Knowledge, And Abilities" heading then list of skills: "Deep expertise in product positioning, value articulation, and lifecycle messaging. Strong ability to translate complex product capabilities into clear, buyer-centric value. Proven success influencing cross-functional teams without direct authority. Experience synthesizing market, competitive, and customer insights into actionable strategy. Strong executive presence with the ability to present to senior Sales, Product, and Marketing leaders. Excellent written, verbal, and presentation skills. Data-informed mindset with the ability to balance insight and narrative. Highly organized, self-directed, and comfortable operating in a fast-paced, evolving environment. High emotional intelligence and strong collaboration skills."
That's skills.
- "Work Environment/Physical Demands" heading then paragraph about sedentary job, etc. This could be considered "Work Environment" but not one of the allowed headings list. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Work Environment is not listed, but we could possibly omit or incorporate into another section? The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., meaning those are examples, but we should only include sections when posting has real specific content. It didn't forbid other headings, but likely they expect only those categories. However we could include Work Environment as a section if we think it's relevant but not in list? Safer to stick to allowed headings. The work environment details could be omitted? But we must preserve ALL substantive information; cannot invent or summarize away detail. If we omit work environment, we lose substantive info. So we need to include it somewhere. Perhaps we can put it under "About the role" or "Responsibilities"? But it's not exactly those. Could create a section "Work Environment" even if not in the example list; the instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, just gives examples. So we can add Work Environment as a heading.
- Benefits: "Here’s what we can offer you in exchange for your amazing work: Competitive pay and incentive planMedical, dental and vision benefitsMatching 401(k) Open paid time-off programsEducation reimbursementGrowth potential for your careerCorporate discounts". That's benefits.
- Pay: Not explicitly stated; they say "Competitive pay and incentive plan" but no specific numbers. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state "Competitive pay and incentive plan" which is a statement about pay, albeit vague. Is that enough to create a Pay section? The instruction says: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. "Competitive pay and incentive plan" is not a specific number but it's a statement about pay. It's not filler like "commensurate with experience"? It's somewhat vague but still states that there is competitive pay. I'd argue we can include a Pay section with that sentence. However they also said "Prefer a few substantive sections over many thin ones." Might combine Pay and Benefits? But Benefits already includes "Competitive pay and incentive plan" as first item. Actually the benefits paragraph starts with "Competitive pay and incentive planMedical, dental and vision benefits..." It seems missing a space after plan. So benefits includes pay. So we could just have Benefits section that includes pay info. No need separate Pay section.
- Schedule: Not mentioned except hybrid arrangement: "While this position is primarily remote, please note that if you reside within a 26-mile radius of our corporate office, you will be required to work in a hybrid capacity. This means you will be expected to work on-site at the corporate office for part of the week and remotely for the remainder. This hybrid arrangement is designed to foster team collaboration and engagement. Our corporate office is located at 4301 Boy Scout Blvd, Tampa, FL 33607. Please consider your proximity to this location when applying." That's schedule/hybrid info. Could be Schedule section. It states hybrid arrangement. So we can include Schedule section.
- Also there is a line about pay transparency: "If you are a resident of a state that requires pay transparency, please email us at recruiting@greenwayhealth.com to receive compensation and benefits information for this role. Be sure to include the Job ID in the subject line of your email." That's application instruction / boilerplate; we should remove.
- Also EEO statement etc remove.
- Also disclaimer about job summary etc remove.
- Also "Here’s what we can offer you..." we already captured.
- Also "At Greenway, we strive to imagine, empower, engage, and inspire. Join us! To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at www.GreenwayHealth.com/careers." That's boilerplate; remove.
- Also "Disclaimer: This Job Summary indicates..." remove.
- Also "Greenway Health, LLC is an Equal Opportunity Employer..." remove.
- Also "While this position is primarily remote..." we kept for schedule.
- Also "Please consider your proximity to this location when applying." That's application instruction; remove.
- Also "If you are a resident of a state that requires pay transparency..." remove.
Now we need to structure HTML.
We'll have sections:
About the role
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, just gives examples. So we can add Work Environment as a heading.
- Benefits: "Here’s what we can offer you in exchange for your amazing work: Competitive pay and incentive planMedical, dental and vision benefitsMatching 401(k) Open paid time-off programsEducation reimbursementGrowth potential for your careerCorporate discounts". That's benefits.
- Pay: Not explicitly stated; they say "Competitive pay and incentive plan" but no specific numbers. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state "Competitive pay and incentive plan" which is a statement about pay, albeit vague. Is that enough to create a Pay section? The instruction says: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. "Competitive pay and incentive plan" is not a specific number but it's a statement about pay. It's not filler like "commensurate with experience"? It's somewhat vague but still states that there is competitive pay. I'd argue we can include a Pay section with that sentence. However they also said "Prefer a few substantive sections over many thin ones." Might combine Pay and Benefits? But Benefits already includes "Competitive pay and incentive plan" as first item. Actually the benefits paragraph starts with "Competitive pay and incentive planMedical, dental and vision benefits..." It seems missing a space after plan. So benefits includes pay. So we could just have Benefits section that includes pay info. No need separate Pay section.
- Schedule: Not mentioned except hybrid arrangement: "While this position is primarily remote, please note that if you reside within a 26-mile radius of our corporate office, you will be required to work in a hybrid capacity. This means you will be expected to work on-site at the corporate office for part of the week and remotely for the remainder. This hybrid arrangement is designed to foster team collaboration and engagement. Our corporate office is located at 4301 Boy Scout Blvd, Tampa, FL 33607. Please consider your proximity to this location when applying." That's schedule/hybrid info. Could be Schedule section. It states hybrid arrangement. So we can include Schedule section.
- Also there is a line about pay transparency: "If you are a resident of a state that requires pay transparency, please email us at recruiting@greenwayhealth.com to receive compensation and benefits information for this role. Be sure to include the Job ID in the subject line of your email." That's application instruction / boilerplate; we should remove.
- Also EEO statement etc remove.
- Also disclaimer about job summary etc remove.
- Also "Here’s what we can offer you..." we already captured.
- Also "At Greenway, we strive to imagine, empower, engage, and inspire. Join us! To learn more about Greenway, take a video tour of our office, and meet our employees, visit us at www.GreenwayHealth.com/careers." That's boilerplate; remove.
- Also "Disclaimer: This Job Summary indicates..." remove.
- Also "Greenway Health, LLC is an Equal Opportunity Employer..." remove.
- Also "While this position is primarily remote..." we kept for schedule.
- Also "Please consider your proximity to this location when applying." That's application instruction; remove.
- Also "If you are a resident of a state that requires pay transparency..." remove.
Now we need to structure HTML.
We'll have sections:
About the role
... intro paragraph ...
Responsibilities
... duties paragraph ...
Qualifications
maybe combine Education And Experience and Skills? But we have separate headings for Requirements, Qualifications, Skills. The posting has Education And Experience (qualifications) and Skills, Knowledge, And Abilities (skills). We could make Qualifications section for education/experience, and Skills section for skills. Requirements maybe not needed. Thus:Qualifications
... education/experience paragraph ...
Skills
... skills paragraph ...
Work Environment
... physical demands paragraph ...
Benefits
... benefits paragraph ...
Schedule
... hybrid arrangement paragraph ...
We must ensure we preserve all substantive info. Let's extract exact sentences. Intro paragraph: "The Senior Manager, Product Marketing is a senior individual contributor within Greenway Health’s Product Strategy Organization (PSO) responsible for defining, defending, and operationalizing Greenway’s market-facing product value. This role owns Ideal Customer Profile (ICP) definition, persona and buying committee insight, positioning, messaging architecture, quantified value frameworks, competitive narrative, win/loss intelligence, objection insight, and lifecycle storytelling across the product portfolio. This position serves as the source of truth for product value, market positioning, and competitive differentiation. The role ensures Greenway has a single, consistent, evidence-based value story across Product, Technology, Commercial, Marketing, Customer Success, and Analyst channels." We'll keep as is. Responsibilities paragraph: "The Senior Manager is expected to operate with high autonomy, executive presence, and strong cross-functional influence. This is an individual contributor role with no people-management accountability. Success requires the ability to set direction, create durable frameworks, synthesize customer and competitive signals, influence Product and Technology decisions, and translate insights into actionable recommendations for roadmap, pricing, packaging, launch readiness, and value realization." Qualifications paragraph: "Bachelor's degree in Marketing, Business, or a related discipline, or equivalent professional experience. MBA or other advanced degree preferred. Seven (7) or more years of experience in Product Marketing, Product Strategy, or related go-to-market (GTM) roles. Proven experience defining product positioning, messaging, and value frameworks in a B2B environment. Demonstrated experience partnering closely with Sales, Product, and Customer Success leadership teams. Healthcare, healthcare IT (HCIT), or enterprise SaaS experience strongly preferred." Skills paragraph: "Deep expertise in product positioning, value articulation, and lifecycle messaging. Strong ability to translate complex product capabilities into clear, buyer-centric value. Proven success influencing cross-functional teams without direct authority. Experience synthesizing market, competitive, and customer insights into actionable strategy. Strong executive presence with the ability to present to senior Sales, Product, and Marketing leaders. Excellent written, verbal, and presentation skills. Data-informed mindset with the ability to balance insight and narrative. Highly organized, self-directed, and comfortable operating in a fast-paced, evolving environment. High emotional intelligence and strong collaboration skills." Work Environment paragraph: "While at work, this position is primarily a sedentary job and requires that the associate can work in an environment where they will consistently be seated for the majority of the workday. This role requires that one can sit and regularly type on a keyboard the majority of the workday. This position requires the ability to observe a computer screen for long periods of time to observe their own and others’ work, as well as incoming and outgoing communications via the computer and/or mobile devices. The role necessitates the ability to listen and speak clearly to customers and other associates." Note there were three sentences concatenated; we need to preserve them. Ensure spacing. Benefits paragraph: "Competitive pay and incentive planMedical, dental and vision benefitsMatching 401(k) Open paid time-off programsEducation reimbursementGrowth potential for your careerCorporate discounts" We need to add spaces where missing: after "plan" before "Medical", after "benefits" before