Senior Manager, Product Marketing

Goodheart-Willcox Publisher, experts in Career and Technical Education (CTE) and an employee-owned company, is seeking a Senior Manager to drive growth and market impact for a leading portfolio of Health & Physical Education and Health Sciences solutions.

About the role

As the Senior Manager, Product Marketing, you will lead go-to-market strategy, shape product positioning, and align cross-functional teams to deliver customer-focused solutions that accelerate revenue, strengthen market presence, and support success across the secondary education market.

Responsibilities

• Develop and execute go-to-market strategies for Health & PE and Health Science product lines, ensuring alignment with business objectives, growth priorities, key customer accounts, and revenue goals.
• Contribute to annual and long-range business planning by identifying market opportunities, growth strategies, and portfolio priorities.
• Establish sales, market growth, and key customer account strategies in partnership with sales and editorial teams, contributing to forecasting, target setting, and revenue planning.
• Help set and achieve product list sales targets.
• Guide and align stakeholders across departments to drive strategic initiatives, prioritize investments and resources, and achieve organizational objectives.
• Monitor, evaluate, and optimize business performance through defined goals, KPIs, and strategic metrics.
• Lead product marketing, market development, research, and go-to-market execution.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Develop, mentor, and support professional growth and organizational effectiveness.
• Provide guidance and support to Market Development Specialists and other marketing department team members.
• Serve as a key voice of the customer by translating market feedback, customer needs, competitive intelligence, and industry trends into actionable business and product strategies.
• Lead market research and analysis efforts to identify opportunities, risks, and emerging trends across Health & Physical Education and Health Sciences, as well as research and analysis efforts across the organization as needed.
• Provide competitive positioning, market insights, and tools that support business growth and product differentiation.
• Partner with editorial and digital product teams on product planning, portfolio strategy, research initiatives, and new product development.
• Collaborate with publishing, digital, marketing communications, customer success, and sales teams to ensure alignment and execution of product and key customer account strategies and goals.
• Develop product positioning, messaging, and strategic marketing plans that strengthen brand awareness, drive adoptions and market share, and create sustainable competitive advantage.
• Support corporate branding, promotional activities, and website communications to ensure alignment with product, portfolio, and key customer account strategies.
• Establish effective processes for communicating market insights and research, and strategic priorities across stakeholder groups.
• Develop and coordinate sales product training and enablement programs that support solution-selling approaches and sales effectiveness.
• Establish and support a system and flow of product information and updates that inform and support the sales team’s effectiveness in closing new business.
• Create messaging, competitive tools, and resources that support customer acquisition, retention, and business growth.
• Present product strategies, market insights, and business priorities at sales meetings, sales product training sessions, conferences, and customer engagements.
• Engage regularly with key customers and strategic accounts to support growth initiatives, strengthen relationships, and gather market feedback.
• Partner with Marketing Communications to support campaigns and drive conference and industry event strategies to maximize brand visibility, customer engagement, and return on investment.
• Partner with Customer Success to support customer journey activities and strategies such as presentations, implementations, training, and retention.
• Establish and monitor key performance indicators (KPIs) related to product adoption, market growth, sales enablement effectiveness, key customer accounts, and revenue performance.
• Measure and communicate strategic outcomes, business impact, and progress against organizational objectives.
• Develop and manage departmental budgets, resources, and external partnerships to ensure efficient execution and achievement of business goals.

Requirements

• Bachelor’s degree required.
• Minimum of 7 years of experience in marketing, sales, and/or publishing with a progressive increase in responsibilities.
• Working knowledge of Marketing and Sales Automation software.
• Experience in secondary and post-secondary educational publishing is a plus.
• Teaching or Management experience is a plus.
• Excellent organization, verbal, and written communication skills.
• Ability to communicate effectively in person, online, by phone, and in writing with coworkers, authors, customers, and outside vendors.
• Proficiency in Microsoft Office programs.

Pay

For this position, we anticipate the starting salary falling between $115,000 and $130,000 per year.

Benefits

• Employee Stock Ownership Plan – a retirement plan that is 100% company funded (10% contribution).
• 401(k) with a 4% company match.
• 3 Medical plan options.
• 2 Dental plan options.
• Vision plan.
• Generous Paid Time Off.
• Wellbeing Program.
• Cariloop – a Caregiver Concierge.
• Pet Insurance.
• Employee Assistance Program.
• Social Activities and Events.