Senior Manager, Product Marketing

About the role

Walmart+ Acquisition marketing team focuses on converting customers into members by delivering clear, compelling value throughout the customer journey. The team develops cohesive messaging strategies across multiple channels and leverages market research, data-driven insights, and stakeholder engagement to optimize marketing efforts and drive measurable business outcomes.

Responsibilities

As a Senior Manager, Product Marketing at Walmart, you will own the acquisition experience strategy across marketing landing pages and the marketing touchpoints that drive customers to them. You will lead the acquisition experimentation roadmap, identifying the highest-value opportunities to improve metrics through testing. Additionally, you will influence cross-functional strategy and prioritization across Product, UX, Analytics, Creative, Site Operations and other partner teams to deliver acquisition experiences.