Senior Manager, Product Marketing

We need to output HTML fragment with sections: About the role? Actually the posting includes "The Opportunity" (intro), "What You'll Do", "Requirements", "Benefits", plus maybe "Pay" (salary info) and "Schedule" (onsite travel 20%). Also "About Coursedog" is company description; maybe treat as part of About the role? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should include sections only when posting has real specific content. We have: - About the role: could be the introductory paragraph "The Opportunity As Senior Manager...". That's a description of role. Use

About the role

then

with that content. - Responsibilities: "What You'll Do" list. Use

Responsibilities

then

• each bullet. - Requirements: "What You'll Bring" list. Use

  Requirements

  then
  . - Qualifications? Might be same as Requirements; but we can skip Qualifications if not separate. - Skills: maybe not separate; we can omit. - Benefits: there is a Benefits section with details. Use

  Benefits

  then
  or

  ? The benefits description includes paragraphs and lists. We'll use

  • for each benefit item. - Pay: salary info: "This position offers a competitive base salary between $125,000 - $130,000... total on-target earnings (OTE) to $135,000 - $150,000". Use

    Pay

    then

    . - Schedule: "Onsite travel for conferences and events expected 20% throughout the year". That's schedule/travel. Use

    Schedule

    then

    . Also there is "About Coursedog" company description; maybe could be part of About the role? But we already used About the role for intro. Could add another section "About the Company" but not in list of headings; but we could treat as About the role? The instruction says use those headings as examples; we can also add other headings if needed? It says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but better to stick to those. The company description could be placed under About the role as additional paragraph. We must not repeat job title as heading. Not include Job ID etc. Remove boilerplate: EEO, navigation, etc. The posting includes a note about women etc; that's boilerplate? It's encouraging underrepresented groups; might be considered EEO/equal-opportunity boilerplate; we should remove. Also "Not sure if you should apply?" paragraph is encouragement; could be considered boilerplate; but it's not exactly legal; but it's a generic encouragement. I'd remove it as it's not substantive about role. Also "About Coursedog" is substantive about company; keep. We need to preserve all substantive information; do not invent or summarize away detail. So we must keep the details about benefits: healthcare contribution percentages, list of partners, HSA/FSA, retirement 401k match, unlimited PTO, remote-first, equity, paid parental leave 12 weeks. We must not create sections with filler like "commensurate with experience". We have specific salary numbers, so Pay section is valid. Schedule: we have onsite travel 20%; that's specific. Now produce HTML. Structure:

    About the role

    ... (intro + company description maybe)

    Responsibilities

    • Own and evolve the overall product marketing strategy, including positioning, messaging architecture, and go-to-market plans across all platform modules and buyer segments
    • Oversee market and competitive research initiatives to inform segmentation, persona development, pricing strategy, and long-term product roadmap alignment
    • Drive alignment across Product, Sales, Customer Success, and Marketing leadership on strategy, messaging, and priorities—escalating and resolving conflicts to accelerate execution
    • Establish and oversee key performance indicators across product marketing activities, including pipeline influence, win rates, competitive win/loss analysis, and customer satisfaction metrics
    • Develop comprehensive customer advocacy programs, including advisory boards, case studies, testimonials, and customer reference networks that amplify our market presence
    • Lead the creation and evolution of high-impact customer and prospect-facing assets—positioning documents, competitive battlecards, sales enablement materials, website content, videos, and thought leadership
    • Own sales enablement strategy and execution, ensuring sales teams have the insights, messaging, and tools to effectively communicate value to different buyer personas and use cases
    • Represent Coursedog as a thought leader and spokesperson at industry events, conferences, analyst briefings, and speaking engagements, often including presentations
    • Establish and nurture relationships with industry analysts, press, and key opinion leaders to shape market perception and third-party credibility
    • Onsite travel for conferences and events expected 20% throughout the year
    • Leverage AI and emerging technologies to enhance product marketing efficiency and effectiveness—from market research and content creation to competitive analysis and customer insights
    But note: the last two bullets (Onsite travel and Leverage AI) are actually part of responsibilities? In the posting, after responsibilities list, there is "Onsite travel for conferences and events expected 20% throughout the year" and "Leverage AI and emerging technologies...". Those could be separate but we can include them in responsibilities. Now Requirements:

    Requirements

    • 3-5 years of B2B SaaS product marketing experience, with at least 2+ years in a leadership or strategic role. Higher Ed experience is preferred but not mandatory.
    • Deep expertise in market research, competitive analysis, buyer persona development, and segmentation methodologies
    • Demonstrated ability to craft compelling positioning and messaging that resonates across multiple audiences and personas
    • Strong strategic thinking combined with execution excellence—able to set vision while rolling up sleeves to deliver high-quality assets
    • Experience driving sales enablement, working directly with sales teams, and measuring impact on pipeline and revenue outcomes
    • Proven ability to lead cross-functional initiatives and influence senior leadership across Product, Engineering, Sales, and Customer Success
    • Excellent communication and storytelling skills—comfortable presenting to executives, customers, and external audiences internally and externally at conferences
    • Experience with SaaS pricing strategy, packaging, or go-to-market launches
    • Knowledge of or passion for the higher education market or complex B2B enterprise software environments
    • An empathetic, curious mindset paired with strong business acumen and ownership mentality
    • Experience using AI tools and technologies effectively to drive productivity and creativity in marketing strategy, content development, and cross-functional collaboration
    Now Benefits: We need to list benefits as
    • . The description includes paragraphs; we can break into items: - Healthcare, Dental & Vision: fixed contribution model; employee receives same annual dollar amount; depending on selected coverage level, company covers employee-only coverage: 65% to 99% of monthly premiums; employee plus dependents: 45% to 75% of monthly premiums; partners with Aetna and Guardian; access to wellness programs: Spring Health, XP Health, Carrot Fertility, One Medical; pre-tax savings via HSA and FSA. - Retirement Planning: Safe Harbor 401(k) plan from day one; 4% employer match on total compensation each pay period for employees contributing. - Paid Time Off: unlimited PTO. - Remote-First Since Inception: remote-first organization indefinitely. - Equity: equity grants aligned to role and tenure; reviewed and adjusted with promotions. - Paid Parental Leave: up to 12 weeks fully paid leave. We'll put each as
    • . Now Pay:

      Pay

      This position offers a competitive base salary between $125,000 - $130,000, based on experience and qualifications. The role also includes a performance-based variable compensation component, bringing total on-target earnings (OTE) to $135,000 - $150,000 when performance objectives are achieved.

      Now Schedule: we already included travel in responsibilities; but we could also have a Schedule section. Since we already used travel bullet there, maybe we should not duplicate. The instruction: include a section ONLY when posting has real specific content. Travel is specific; we could put it under Schedule instead of responsibilities. But we already have responsibilities list; we could move that bullet to Schedule and remove from responsibilities. Let's decide: The responsibilities list originally didn't include travel; it was after responsibilities list. So better to put travel under Schedule. Then responsibilities list excludes that bullet. Also Leverage AI bullet could be part of responsibilities (makes sense). We'll keep AI in responsibilities. Thus: Responsibilities: list without travel bullet. Schedule:

      Schedule

      Onsite travel for conferences and events expected 20% throughout the year.

      Now About the role: include intro paragraph plus company description. Intro: "The Opportunity As Senior Manager of Product Marketing at Coursedog, you'll lead the strategic vision and execution of our product marketing function, positioning our Intelligent Academic Operations Platform as the essential solution for higher ed institutions. You'll partner closely with Product, Sales, Customer Success, and Marketing leadership to drive go-to-market strategy, competitive positioning, and customer advocacy. You'll own translating market insights into compelling positioning and messaging that resonates across multiple buyer personas and use cases. You’ll drive alignment across teams and accelerate our market leadership in the higher ed space by balancing strategic thinking with hands-on execution, deep market research with rapid iteration, and customer empathy with business acumen. If you're excited by the challenge of establishing Coursedog as the market leader in education operations and want to help institutions break down barriers to student success at scale, this is a chance to do meaningful work with real impact." Then company description: "At Coursedog, our mission is simple but ambitious: to break down barriers to student success. Founded by former college students who were frustrated by outdated academic systems, Coursedog was built to empower higher ed administrators to deliver exceptional educational experiences and make it easier for students to achieve their goals. Since then, we’ve grown into a platform trusted by institutions across the country. Coursedog is the Intelligent Academic Operations Platform, empowering 500+ colleges and universities to better serve over 4 million students. Our platform brings together academic scheduling, curriculum and catalog management, assessment, and workflow automation — all designed to adapt to each institution’s unique needs and remove administrative roadblocks so educators can focus on helping students succeed. We’re a remote-first, fast-growing company and a Forbes Top 500 U.S. Startup Employer, with a culture that prioritizes engagement, ownership, and impact. If you’re excited about solving meaningful problems, working with thoughtful teammates, and improving education at scale, you’ll feel right at home at Coursedog." We can combine into one

      or two. Probably one

      with both paragraphs separated by a space. Now ensure we removed boilerplate: the "Not sure if you should apply?" paragraph, the EEO encouragement, also the "Working at Coursedog" heading? Actually the benefits section starts with "Benefits About Coursedog". There's a heading "Benefits About Coursedog". We'll treat that as Benefits section; we already have Benefits. We must not