Senior Manager, Product Marketing
Benevity · Atlanta, GA · 1 mo ago
RemoteRemoteMarketingFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes intro about Benevity, then "What You’ll Do" (Team Leadership & Coaching, Strategic Execution), "What You’ll Bring", "Discover your purpose at work", "Where We Work", "Join a Company Where DEIB Isn’t a Buzzword". Also maybe "Benefits"? Not explicit. No pay/schedule specifics. So we should include sections for which there is real content: About the role? The intro could be considered "About the role". But we have a heading "About the role" maybe not present. The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use only when posting has real specific content. We can map sections: "About the role" could be the introductory paragraph about Benevity and the role description. "Responsibilities" could be "What You’ll Do". "Requirements" could be "What You’ll Bring". "Skills" maybe not separate. "Benefits" maybe not present; we have "Discover your purpose at work" which is about culture, not benefits. "Where We Work" could be maybe "Schedule"? Not exactly. But we could treat "Where We Work" as maybe "Schedule"? Not accurate. Better to not create Schedule unless explicit. We could create a "Work Location" section? Not in list. The instruction says use those headings as examples, but we can use other headings? It says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use only when posting has real specific content. We can map sections: "About the role" could be the introductory paragraph about Benevity and the role description. "Responsibilities" could be "What You’ll Do". "Requirements" could be "What You’ll Bring". "Skills" maybe not separate. "Benefits" maybe not present; we have "Discover your purpose at work" which is about culture, not benefits. "Where We Work" could be maybe "Schedule"? Not exactly. But we could treat "Where We Work" as maybe "Schedule"? Not accurate. Better to not create Schedule unless explicit. We could create a "Work Location" section? Not in list. The instruction says use those headings as examples, but we can use other headings? It says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings when appropriate. If content doesn't match, we could still use a heading like "About the role" for intro, "Responsibilities" for What You’ll Do, "Requirements" for What You’ll Bring, "Benefits" maybe not present, but we have "Discover your purpose at work" and "Where We Work" and DEIB section. Those could be under "About the role" or separate sections like "Culture" but not in list. Might be okay to create additional headings beyond the examples? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests using those. Safer to stick to those headings where content matches. For DEIB and Where We Work, we could put under "About the role" as additional paragraphs. Or we could create a "Benefits" section if we consider culture as benefits? But not explicit benefits like health, etc. Better not to invent.
Thus sections:
- About the role: intro paragraph about Benevity and the role (first paragraph up to "As a seasoned product marketer...").
- Responsibilities: "What You’ll Do" with subpoints: Team Leadership & Coaching (list), Strategic Execution (list). We'll need to convert bullet points into - . The text includes sentences with periods; we need to extract list items. The posting uses line breaks? It's a paragraph with sentences. We need to identify list of duties. Could treat each sentence as a list item? Might be too granular. Better to group under two subheadings? But we only allowed
for section headings, not . Could we use for subheadings? Might be okay but risk. Perhaps we keep responsibilities as a with each major bullet as - . We'll parse:
Team Leadership & Coaching:
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
Strategic Execution (The "Player" Role):
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
We'll put these as
- under Responsibilities.
- Requirements: "What You’ll Bring" list:
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could treat bonus as separate li.
- Benefits? Not present.
- Maybe "Where We Work" could be under "About the role" as a paragraph.
- DEIB section also under "About the role".
Thus final HTML:
About the role
Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.
Responsibilities
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
Requirements
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could also add a paragraph for Where We Work and DEIB under About the role after the intro. Let's incorporate those paragraphs after the intro.
Add after intro paragraph: a paragraph describing flexible hybrid approach, then DEIB paragraph.
Thus About the role will have multiple elements.
Let's craft:
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a Company Where DEIB Isn’t a Buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Bene
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests using those. Safer to stick to those headings where content matches. For DEIB and Where We Work, we could put under "About the role" as additional paragraphs. Or we could create a "Benefits" section if we consider culture as benefits? But not explicit benefits like health, etc. Better not to invent.
Thus sections:
- About the role: intro paragraph about Benevity and the role (first paragraph up to "As a seasoned product marketer...").
- Responsibilities: "What You’ll Do" with subpoints: Team Leadership & Coaching (list), Strategic Execution (list). We'll need to convert bullet points into - . The text includes sentences with periods; we need to extract list items. The posting uses line breaks? It's a paragraph with sentences. We need to identify list of duties. Could treat each sentence as a list item? Might be too granular. Better to group under two subheadings? But we only allowed
for section headings, not . Could we use for subheadings? Might be okay but risk. Perhaps we keep responsibilities as a with each major bullet as - . We'll parse:
Team Leadership & Coaching:
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
Strategic Execution (The "Player" Role):
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
We'll put these as
- under Responsibilities.
- Requirements: "What You’ll Bring" list:
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could treat bonus as separate li.
- Benefits? Not present.
- Maybe "Where We Work" could be under "About the role" as a paragraph.
- DEIB section also under "About the role".
Thus final HTML:
About the role
Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.
Responsibilities
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
Requirements
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could also add a paragraph for Where We Work and DEIB under About the role after the intro. Let's incorporate those paragraphs after the intro.
Add after intro paragraph: a paragraph describing flexible hybrid approach, then DEIB paragraph.
Thus About the role will have multiple elements.
Let's craft:
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a Company Where DEIB Isn’t a Buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Bene
for section headings, not . Could we use for subheadings? Might be okay but risk. Perhaps we keep responsibilities as a with each major bullet as - . We'll parse:
Team Leadership & Coaching:
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
Strategic Execution (The "Player" Role):
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
We'll put these as
- under Responsibilities.
- Requirements: "What You’ll Bring" list:
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could treat bonus as separate li.
- Benefits? Not present.
- Maybe "Where We Work" could be under "About the role" as a paragraph.
- DEIB section also under "About the role".
Thus final HTML:
About the role
Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.
Responsibilities
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
Requirements
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could also add a paragraph for Where We Work and DEIB under About the role after the intro. Let's incorporate those paragraphs after the intro.
Add after intro paragraph: a paragraph describing flexible hybrid approach, then DEIB paragraph.
Thus About the role will have multiple elements.
Let's craft:
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a Company Where DEIB Isn’t a Buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Bene
for subheadings? Might be okay but risk. Perhaps we keep responsibilities as a with each major bullet as - . We'll parse:
Team Leadership & Coaching:
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
Strategic Execution (The "Player" Role):
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
We'll put these as
- under Responsibilities.
- Requirements: "What You’ll Bring" list:
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could treat bonus as separate li.
- Benefits? Not present.
- Maybe "Where We Work" could be under "About the role" as a paragraph.
- DEIB section also under "About the role".
Thus final HTML:
About the role
Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.
Responsibilities
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
Requirements
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could also add a paragraph for Where We Work and DEIB under About the role after the intro. Let's incorporate those paragraphs after the intro.
Add after intro paragraph: a paragraph describing flexible hybrid approach, then DEIB paragraph.
Thus About the role will have multiple elements.
Let's craft:
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a Company Where DEIB Isn’t a Buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Bene
- under Responsibilities.
- Requirements: "What You’ll Bring" list:
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could treat bonus as separate li.
- Benefits? Not present.
- Maybe "Where We Work" could be under "About the role" as a paragraph.
- DEIB section also under "About the role".
Thus final HTML:
About the role
Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more! As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.
Responsibilities
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
Requirements
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
elements. Let's craft:
At Benevity, we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work, strong relationships, and personal well-being. For those located near one of our offices, while there’s no set requirement for in-office time, we do value the moments when coming together in person helps us build connection and collaboration. Whether it’s for onboarding, project work, or a chance to align and bond as a team, we trust our people to make thoughtful decisions about when showing up in person matters most.
Join a Company Where DEIB Isn’t a Buzzword Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams. We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Bene