Senior Manager, Product Marketing
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to parse the posting.
The posting includes:
- Intro about Benevity (company description). Could be "About the role"? Actually "About the role" is typical heading for description of role. The text: "As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio." That's more like role overview. Could be placed under "About the role". Also there is "What You’ll Do" with subsections: Team Leadership & Coaching and Strategic Execution (The "Player" Role). That's responsibilities.
- "What You’ll Bring" includes experience requirements: 8+ years product marketing, 4+ years people management, player-coach mindset, etc. That's qualifications/requirements/skills.
- Bonus points: previous experience with CSR, social impact, nonprofits.
- "Discover your purpose at work" is more about culture/benefits? Could be Benefits? It mentions innovative work, growth opportunities, caring co-workers, chance to do purposeful work. That's benefits/culture.
- "Where We Work" describes flexible hybrid approach. That's maybe Schedule? Actually schedule is about work arrangement; could be Schedule section.
- "Join a Company Where DEIB Isn’t a Buzzword" is about diversity, inclusion, belonging. Could be Benefits or maybe a separate section but we only have allowed headings; we could incorporate into Benefits or maybe into About the role? Probably Benefits.
- There's also contact for accommodations.
We must not include boilerplate like EEO, legal, etc. The posting includes some EEO-like statements: "Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com." That's not boilerplate? It's accommodation statement; could be considered EEO/legal. The instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should remove that accommodation line? It's not exactly EEO but it's about accommodations; might be considered EEO. Safer to remove.
Also we should not repeat job title as heading. No job ID.
We need to preserve all substantive information; do not invent or summarize away detail.
We need to use - for any list of duties/requirements/benefits, and
for prose.
We need to include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text.
Thus we need to decide which sections to include:
- About the role: we have a paragraph describing the role overview. That's substantive.
- Responsibilities: we have "What You’ll Do" with two subsections: Team Leadership & Coaching and Strategic Execution. Those are duties. We can list them as bullet points.
- Requirements/Qualifications/Skills: The posting has "What You’ll Bring" which includes experience, player-coach mindset, proven ability, track record, strong interpersonal skills, analytical mind, outstanding presentation skills. Also bonus points. We could split into Requirements (mandatory) and Skills (maybe). But we have limited headings; we can combine into Requirements and Skills, or Qualifications. The instruction says prefer a few substantive sections over many thin ones. So we could have one section "Requirements" that includes both mandatory and bonus? Or we could have "Qualifications" for mandatory and "Skills" for bonus? Let's think.
We have headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule.
We need to avoid empty sections. We have content for About the role, Responsibilities, Requirements (experience), Qualifications (maybe same as Requirements), Skills (interpersonal, communication, analytical, presentation), Benefits (purpose, growth, DEIB, flexible hybrid), Schedule (flexible hybrid approach). Pay is not mentioned, so we should not include Pay section.
We must not create Pay/Schedule/Benefits sections unless posting actually states them. Schedule is mentioned: "Where We Work" describes flexible hybrid approach. That's schedule/work arrangement. So we can include Schedule.
Benefits: "Discover your purpose at work" includes innovative work, growth opportunities, caring co-workers, chance to do purposeful work. Also DEIB section mentions investment in DEIB, employee resource groups, diverse leadership, etc. That's benefits/culture. So we can include Benefits.
Now we need to decide what goes into Requirements vs Qualifications vs Skills. The posting's "What You’ll Bring" includes:
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
- Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members.
- An analytical mind that balances a data-driven and an emotional approach to marketing.
- Outstanding presentation and business writing skills.
- Bonus Points: Previous experience working with CSR, social impact, or nonprofits.
We could treat the first six bullet points as Requirements/Qualifications, and the last two (interpersonal/communication, analytical, presentation) as Skills. But they overlap.
Better: Use Requirements for the experience and player-coach mindset, proven ability, track record. Use Skills for interpersonal/communication, analytical, presentation/writing. Bonus points could be added as a note under Skills or Requirements.
But we must not invent or summarize away detail; we need to preserve all substantive information. So we need to include each point.
We can create a
under Requirements with the experience and player-coach mindset, proven ability, track record. Then a under Skills with interpersonal/communication, analytical, presentation/writing. Bonus points could be a separate bullet under Skills or Requirements; but we need to decide where.
Alternatively, we could combine all into one section "Requirements" and not use Skills. But we have heading Skills available; if we don't have specific content for Skills, we should not create it. However we do have content for skills (interpersonal, communication, analytical, presentation). So we can create Skills section.
Qualifications: maybe we can treat as same as Requirements; but we need to avoid duplicate content. If we put content under Requirements and also under Qualifications, that would duplicate. So we should choose either Requirements or Qualifications, not both. The instruction says prefer a few substantive sections over many thin ones. So we could have only Requirements and Skills, and skip Qualifications. Or we could have Requirements and Qualifications combined? But we need to decide.
Given the headings list, we can use About the role, Responsibilities, Requirements, Skills, Benefits, Schedule. That's six sections. That seems reasonable.
We must not include Pay.
Now we need to format.
About the role: prose paragraph(s). We have two paragraphs: the intro about Benevity (company description) and the role overview sentence. Actually the intro about Benevity is company description, not necessarily about the role. But we could include it under About the role as context. The instruction: "use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". So About the role likely expects a description of the role, not company overview. However we can include both; it's still substantive.
We need to preserve all substantive information; we cannot omit the company description. So we can include it in About the role.
Thus About the role will have:
Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.
That's fine.
Responsibilities: we need to list duties. The posting has "What You’ll Do" with two subheadings: Team Leadership & Coaching and Strategic Execution (The "Player" Role). Under each there are bullet-like sentences (though not formatted as list). We need to convert to - .
Let's extract:
Team Leadership & Coaching:
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
Strategic Execution (The "Player" Role):
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
We'll put all under Responsibilities as a single list, or we could split into two sublists but we only have
- . We can just make one big list.
Now Requirements: we need to list the mandatory qualifications.
From "What You’ll Bring":
- 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS.
- A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution.
- Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy.
- Track record of building and scaling high-performing teams in a fast-paced environment.
We'll put those
for prose. We need to include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text. Thus we need to decide which sections to include: - About the role: we have a paragraph describing the role overview. That's substantive. - Responsibilities: we have "What You’ll Do" with two subsections: Team Leadership & Coaching and Strategic Execution. Those are duties. We can list them as bullet points. - Requirements/Qualifications/Skills: The posting has "What You’ll Bring" which includes experience, player-coach mindset, proven ability, track record, strong interpersonal skills, analytical mind, outstanding presentation skills. Also bonus points. We could split into Requirements (mandatory) and Skills (maybe). But we have limited headings; we can combine into Requirements and Skills, or Qualifications. The instruction says prefer a few substantive sections over many thin ones. So we could have one section "Requirements" that includes both mandatory and bonus? Or we could have "Qualifications" for mandatory and "Skills" for bonus? Let's think. We have headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to avoid empty sections. We have content for About the role, Responsibilities, Requirements (experience), Qualifications (maybe same as Requirements), Skills (interpersonal, communication, analytical, presentation), Benefits (purpose, growth, DEIB, flexible hybrid), Schedule (flexible hybrid approach). Pay is not mentioned, so we should not include Pay section. We must not create Pay/Schedule/Benefits sections unless posting actually states them. Schedule is mentioned: "Where We Work" describes flexible hybrid approach. That's schedule/work arrangement. So we can include Schedule. Benefits: "Discover your purpose at work" includes innovative work, growth opportunities, caring co-workers, chance to do purposeful work. Also DEIB section mentions investment in DEIB, employee resource groups, diverse leadership, etc. That's benefits/culture. So we can include Benefits. Now we need to decide what goes into Requirements vs Qualifications vs Skills. The posting's "What You’ll Bring" includes: - 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS. - A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution. - Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy. - Track record of building and scaling high-performing teams in a fast-paced environment. - Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members. - An analytical mind that balances a data-driven and an emotional approach to marketing. - Outstanding presentation and business writing skills. - Bonus Points: Previous experience working with CSR, social impact, or nonprofits. We could treat the first six bullet points as Requirements/Qualifications, and the last two (interpersonal/communication, analytical, presentation) as Skills. But they overlap. Better: Use Requirements for the experience and player-coach mindset, proven ability, track record. Use Skills for interpersonal/communication, analytical, presentation/writing. Bonus points could be added as a note under Skills or Requirements. But we must not invent or summarize away detail; we need to preserve all substantive information. So we need to include each point. We can create a
- under Requirements with the experience and player-coach mindset, proven ability, track record. Then a
- .
Let's extract:
Team Leadership & Coaching:
- Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
- Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
- Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
- Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
- Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
- Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
- Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
- Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
Strategic Execution (The "Player" Role):
- Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
- Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
- Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
- Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
- Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.
We'll put all under Responsibilities as a single list, or we could split into two sublists but we only have
- . We can just make one big list. Now Requirements: we need to list the mandatory qualifications. From "What You’ll Bring": - 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS. - A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution. - Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy. - Track record of building and scaling high-performing teams in a fast-paced environment. We'll put those
- under Skills with interpersonal/communication, analytical, presentation/writing. Bonus points could be a separate bullet under Skills or Requirements; but we need to decide where.
Alternatively, we could combine all into one section "Requirements" and not use Skills. But we have heading Skills available; if we don't have specific content for Skills, we should not create it. However we do have content for skills (interpersonal, communication, analytical, presentation). So we can create Skills section.
Qualifications: maybe we can treat as same as Requirements; but we need to avoid duplicate content. If we put content under Requirements and also under Qualifications, that would duplicate. So we should choose either Requirements or Qualifications, not both. The instruction says prefer a few substantive sections over many thin ones. So we could have only Requirements and Skills, and skip Qualifications. Or we could have Requirements and Qualifications combined? But we need to decide.
Given the headings list, we can use About the role, Responsibilities, Requirements, Skills, Benefits, Schedule. That's six sections. That seems reasonable.
We must not include Pay.
Now we need to format.
About the role: prose paragraph(s). We have two paragraphs: the intro about Benevity (company description) and the role overview sentence. Actually the intro about Benevity is company description, not necessarily about the role. But we could include it under About the role as context. The instruction: "use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)". So About the role likely expects a description of the role, not company overview. However we can include both; it's still substantive. We need to preserve all substantive information; we cannot omit the company description. So we can include it in About the role. Thus About the role will have:
Meet Benevity Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States and more!
As a seasoned product marketer and leader, you possess a knack for being able to identify business and market needs, conduct research and build strategic plans, craft compelling messaging and positioning, work directly with clients, and collaborate with teams across the business to bring game-changing products to the market. You see the big picture while managing seamless execution for your portfolio.
That's fine. Responsibilities: we need to list duties. The posting has "What You’ll Do" with two subheadings: Team Leadership & Coaching and Strategic Execution (The "Player" Role). Under each there are bullet-like sentences (though not formatted as list). We need to convert to