Senior Manager, Product Marketing

Responsibilities

• Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence.
• Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives.
• Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking.
• Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts.
• Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
• Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact.
• Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team.
• Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market.
• Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas.
• Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio.
• Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level.
• Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops.
• Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams.

Requirements

• 8+ years of product marketing experience
• At least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS

Skills

• Player‑coach mindset: ability to shift seamlessly between high‑level strategic planning and hands‑on execution
• Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy
• Track record of building and scaling high‑performing teams in a fast‑paced environment
• Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members
• Analytical mind that balances a data‑driven and an emotional approach to marketing
• Outstanding presentation and business writing skills
• Bonus: previous experience working with CSR, social impact, or nonprofits

Benefits

• Innovative work that helps people do good in the world
• Growth opportunities
• Caring co‑workers
• Chance to do work that fills you with a sense of purpose
• Flexible hybrid work approach that supports great work, strong relationships, and personal well‑being
• Commitment to diversity, equity, inclusion and belonging (DEIB) with well‑supported employee resource groups and diverse leadership and tech teams