Senior Manager, Product Marketing
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content to these headings appropriately. Only include sections when posting has real specific content.
We have:
- About the role: could be the introductory paragraph about Benevity and the role description? The posting starts with "Meet Benevity ..." then description of role: "As a seasoned product marketer and leader, you possess..." That's about the role. So we can put that under About the role
with
. - Responsibilities: The "What You’ll Do" section with subpoints. We'll put under
Responsibilities
with- items. Need to capture each bullet. The text includes two major subsections: Team Leadership & Coaching (multiple bullet-like sentences) and Strategic Execution (The "Player" Role). We'll break into list items.
- Requirements/Qualifications/Skills: "What You’ll Bring" includes experience, player-coach mindset, etc. Also "Bonus Points". Could combine into Requirements and Skills. We'll decide: Use
Requirements
for the core requirements (8+ years etc). UseSkills
for bonus points? Or maybe combine. The instruction: prefer few substantive sections over many thin ones. Could combine Requirements and Skills into one section? But we have headings list; we can choose to include Requirements and Skills separately if content exists. Let's see: "What You’ll Bring" includes: 8+ years product marketing experience, 4+ years people management, player-coach mindset, proven ability to lead through complexity, track record building teams, strong interpersonal/communication skills, analytical mind, outstanding presentation/business writing skills. That's both requirements and skills. Bonus Points: previous experience with CSR, social impact, or nonprofits. That could be under Skills as a bonus. We could make oneRequirements
containing the core requirements and skills, and maybe a separateSkills
for bonus? But that seems thin. Better to have oneRequirements
covering all, and maybe aSkills
not needed. However we need to follow instruction: "Prefer a few substantive sections over many thin ones." So we can combine Requirements and Skills into one section, maybe label asRequirements & Skills
but headings must be exactly from list: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We cannot create custom headings. So we must pick among those. We could put core experience under Requirements, and the soft skills under Skills. Bonus Points could be under Skills as well. That yields two sections: Requirements and Skills. Qualifications maybe not needed. Benefits: we have "Discover your purpose at work" describing innovative work, growth opportunities, caring co-workers, chance to do purposeful work. That's benefits/culture. Also "Where We Work" describes hybrid flexible approach. That's Schedule? Actually schedule/hybrid location. Could be Schedule section. Also "Join a Company Where DEIB Isn’t a Buzzword" is about DEI, could be Benefits? Might be part of Benefits or separate? But we have Benefits heading; we can include DEI and purpose etc under Benefits. Pay: no salary info, so omit Pay section. Schedule: we have hybrid work description under "Where We Work". That's schedule/location. So we can put that underSchedule
. Thus sections: About the role, Responsibilities, Requirements, Skills, Benefits, Schedule. Check each for substantive content. About the role: we have introductory paragraphs about Benevity and role description. Good. Responsibilities: we have detailed responsibilities. Requirements: core experience etc. Skills: interpersonal, communication, analytical, presentation, bonus points. Benefits: purpose, innovative work, growth opportunities, caring co-workers, DEIB. Schedule: hybrid flexible approach. Now we need to strip boilerplate: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, application instructions. The posting includes "Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to accommodations@benevity.com." That's not boilerplate? It's an accommodation note, could be kept as part of Benefits? Might be considered EEO/accommodation statement. The instruction says remove EEO/equal-opportunity boilerplate. This is an accommodation request line; might be considered EEO. Safer to remove it. Also "Discover your purpose at work" section includes some fluff but it's substantive about culture. Keep. Also "We’re not employees, we’re Benevity-ites..." that's part of Benefits. Now produce HTML fragment. Structure:About the role
...
Responsibilities
- ... ...
. Responsibilities: Under "What You’ll Do" there are two subheadings: Team Leadership & Coaching and Strategic Execution (The "Player" Role). We'll combine into list items. Team Leadership & Coaching content: - Mentor and develop a high-performing team of Product Marketers, providing regular coaching on core competencies such as messaging, GTM execution, and cross-functional influence. - Establish a culture of professional growth by creating tailored development plans that align individual career goals with company objectives. - Conduct regular 1:1s and performance reviews, offering actionable feedback to help team members navigate complex projects and evolve their strategic thinking. - Define and prioritize the team’s roadmap, ensuring resources are allocated effectively across product launches, sales enablement, and demand generation efforts. - Standardize PMM workflows by implementing scalable processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team. - Act as a strategic influencer, navigating internal stakeholder dynamics and clearing hurdles to ensure the team can execute on-time and with high impact. - Serve as the primary advocate for the PMM function at the leadership level, communicating team impact, resource needs, and strategic wins to the executive team. - Act as liaison between Product, Sales, and Marketing by aligning team output with the broader growth strategy and ensuring a unified narrative in the market. Strategic Execution (The "Player" Role) content: - Own the end-to-end messaging and GTM strategy for the Benevity Enterprise Impact Platform, while guiding the team in translating this strategy into actionable plans for their respective areas. - Direct the team’s research into market trends and persona development, ensuring these insights are consistently applied to sales playbooks and GTM planning across the portfolio. - Partner with cross-functional leadership (Product, Sales, CS) to align on high-level positioning, while mentoring the team on how to execute these partnerships at the project level. - Provide “Voice of Customer” insights to product management to inform product strategy, drawing from both individual research and team-wide feedback loops. - Ensure product messages proliferate throughout the buyer and client journey by collaborating with website, content, and demand generation teams. We'll make each bullet a
- . Requirements: "What You’ll Bring" core: - 8+ years of product marketing experience, with at least 4+ years of direct people management or team leadership experience, ideally in B2B SaaS. - A "player-coach" mindset: The ability to shift seamlessly between high-level strategic planning and hands-on execution. - Proven ability to lead through complexity, framing up strategic issues and identifying key assumptions required to gather and analyze information resulting in a GTM strategy. - Track record of building and scaling high-performing teams in a fast-paced environment. - Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior team members. - An analytical mind that balances a data-driven and an emotional approach to marketing. - Outstanding presentation and business writing skills. We'll put these as list items under Requirements. Skills: Bonus Points: "Previous experience working with CSR, social impact, or nonprofits." Also maybe we could include the strong interpersonal etc but those already in Requirements. We'll keep Skills section for bonus points only? Might be thin but it's substantive. Could also include "Outstanding presentation and business writing skills" but that's already in Requirements. To avoid duplication, we can keep Skills for bonus points only. That's one item; still substantive enough? Might be considered thin but it's a specific bonus. The instruction: prefer few substantive sections over many thin ones. Having a Skills section with just one bullet might be thin. Could we merge Bonus Points into Requirements as an extra bullet? That would avoid a thin Skills section. But we need to use headings from list; we could omit Skills section entirely and put bonus under Requirements as an extra bullet. That would be okay: we would have only About the role, Responsibilities, Requirements, Benefits, Schedule. That's fewer sections. The instruction: "Prefer a few substantive sections over many thin ones." So better to omit Skills if it would be thin. Let's do that: include bonus point as an additional bullet under Requirements. Thus we have Requirements section with the core plus bonus. Now Benefits: "Discover your purpose at work" paragraph plus "We’re not employees, we’re Benevity-ites..." plus "Join a Company Where DEIB Isn’t a Buzzword" paragraph. Let's extract: Discover your purpose at work: "We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more … Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose. If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become … It’s time to join Benevity. We’re so excited to meet you." That's a bit