Senior Manager - Product Lifecycle Marketing

Primary Responsibilities

• Drive customer engagement outcomes as part of an overall lifecycle management strategy, supporting customers from post-account acquisition through ongoing development
• Develop and execute a comprehensive lifecycle management strategy to optimize customer acquisition, activation, engagement, and retention across different credit card products
• Identify key customer segments and incorporate customer insights and feedback to inform and develop targeted marketing campaigns to maximize value at each stage of the lifecycle
• Ensure products and campaigns are delivered on time and within budget
• Design and manage dynamic behavior-based communication flows, delivering relevant offers and incentives at optimal moments
• Develop and execute personalized, multi-channel marketing campaigns (including email, SMS text, push notifications, direct mail, and other channels) aligned to customer behavior and lifecycle stages
• Leverage analytics to segment customer base, monitor campaign performance, and track key lifecycle and engagement metrics to inform ongoing optimization

Skills

• Solid understanding of credit card industry dynamics, customer lifecycle management principles, and marketing best practices
• Experience in data analytics, customer segmentation, and using marketing automation platforms to deliver personalized communications
• Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness
• Proven ability to develop and execute successful marketing campaigns across multiple channels
• Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors
• In depth knowledge in financial regulatory environment and marketing laws such as CAN-SPAM

Education and Experience

• Bachelor’s degree in marketing, advertising, business, economics, finance, or a related field required
• 5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on lifecycle or retention marketing required
• B2C marketing experience in complex customer data environments required (credit card or fintech preferred)
• Background in marketing technology, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing preferred

Competitive Benefits Package

• Full medical benefits when working 20+ hours per week
• Traditional and High-Deductible health plan options available
• FREE dental and vision coverage
• Generous Paid Time Off plans
• 401(k) – dollar-for-dollar match up to 5% of total compensation
• Special discounts and offers for events at the Denny Sanford PREMIER Center
• PREMIER Wellness Program
• Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year
• Fun Employee Parties
• Our Culture: Emphasis on personal success, respect, health, wellness, fun and giving back
• Variety of career advancement opportunities and growth