Senior Manager, Planning

Key Responsibilities

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client’s marketing goals and apply to strategic recommendations
• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies
• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
• Build & maintain trusting, collaborative relationships with clients at appropriate levels
• Accurately represent the client’s point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Capable of effectively managing up and down the reporting structure
• Provide and discuss industry information on media, markets and related dynamics
• Train, motivate and develop media planning group
• Construct and deliver accurate, honest and timely performance management documents

Qualifications

• 4.5+ years of communications/media planning experience
• Experience in traditional marketing and current knowledge of trends and innovations in traditional media
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media
• Proven leadership skills and management experience
• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester…)

Pay

The anticipated salary range for this position is $75,000-$90,000. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave