Senior Manager, Performance Optimization Global Capability Owner

Essential Functions/Responsibilities

• Global Capability Product Strategy & Roadmap Ownership
• Define the product vision and outcomes aligned to global and franchise priorities in collaboration with key stakeholders.
• Lead the ongoing evolution of the Performance Optimization roadmap, making prioritization and trade-off decisions to add the most value based upon user feedback.
• Translate business needs into product solutions with measurable success metrics that drive impact across franchises and the business.
• Develop and maintain a unified roadmap roadmap for performance analytics and optimization products, including marketing mix modeling, scenario planning tools, channel performance measurement, and promotional investment analytics, evaluating and streamlining the product set, defining what to deliver first/next, and planning releases to drive adoption and measurable impact on promotional decision-making.
• Collaboration
• Connect business stakeholders and the Performance Optimization global capability team, ensuring requirements are clearly defined and aligned to strategically important business outcomes and success metrics.
• Partner closely with the Tech Lead to align business priorities with technical feasibility and delivery sequencing, ensuring trade-offs support agreed business outcomes.
• Partner closely with the Suite Lead to align product priorities, scope and roadmap decisions with suite-level business objectives, ensuring consistent focus on enterprise outcomes and value delivery.
• Define clear product requirements, user stories, and acceptance criteria to enable efficient execution and alignment with business partner activity needs.
• Partner across the Customer Experience Organization to ensure seamless integration and influence ongoing product evolution to support scalability, flexibility, and compliance requirements.
• Maximize enterprise commercial ROI by delivering integrated omnichannel performance insights that inform budget allocation, channel optimization, and portfolio prioritization decisions for senior leadership
• User-Centered Solution Development
• Apply user insights and engagement data to inform the design and evolution of Performance Optimization capabilities that enhance the customer experience for internal and external users.
• Participate in and support discovery efforts, engaging directly with users and key stakeholders to deeply understand their needs, validate business value, and assess technical feasibility prior to development.
• Delivery, Optimization & Value Realization
• Partner across Global Capability teams to deliver scalable, reusable Performance Optimization capabilities.
• Monitor product adoption, outcome KPIs and engagement metrics to inform backlog prioritization and continuous improvement.
• Manage documentation of (PRDs, user stories, discovery artifacts), and sprint planning in partnership with the Tech Lead and development teams.
• Contribute to experimentation to improve in-house marketing mix solution & digital analytics products outcomes.
• Leverage outcome metrics to articulate the product's value proposition and its impact, promoting product awareness across CX operations and foster a culture of engagement and feedback in partnership with Activation.

Technical Skills Required

• Experience designing scalable product frameworks, prioritization logic, and governance standards.
• Strong understanding of performance analytics platforms, marketing mix modeling ecosystems, and enterprise promotional measurement solutions.
• Familiarity with marketing analytics and scenario planning tools (e.g., marketing mix modeling platforms, BI tools such as Power BI), channel attribution solutions, and data pipeline platforms, or comparable platforms.
• Knowledge of promotional performance measurement, marketing mix modeling, channel attribution, scenario planning, and investment optimization frameworks applicable to the Performance Optimization product team.
• Experience working within Agile product development and product operating models.
• Experience with tools such as JIRA, Confluence, or similar product management and collaboration platforms.
• Experience partnering with end users across product discovery, design, and deployment.

Business Skills

• Customer Journey Understanding – ability to see customer’s end-to-end experience clearly and use it on an ongoing basis for go to market strategic, tactical and measurement decisions, while anticipating needs across touchpoints. Make practical decisions that improve journey and outcomes.
• Cross functional Matrix Collaboration – ability to work fluidly across teams and reporting lines respecting SME, coordinating shared work, ensuring progress even when accountability is distributed – supporting decisions with professional alignment and focus on collective success. Deeply understands and values unique capabilities and perspectives of diverse functions.
• Problem Solving - ability to break down complexity, identify root causes, and experiment with solutions using an adaptive, learning oriented approach.
• Managing Competing Priorities - ability to navigate shifting demands with clarity and adaptability, focusing effort where it creates the greatest future impact while keeping work moving.
• Decision‑Making - ability to make transparent, criteria-based decisions by weighing options, risks, and implications and aligning others around the path forward.
• Continuous Improvement — ability to regularly improve processes/products through reflection and iteration, generates new options and approaches when constraints exist, growth mindset, challenges status quo.