Senior Manager of Performance Marketing

About the role

At Holiday Inn Club Vacations, we seek individuals who embody the qualities of courage, caring, and creativity to enhance our mission of being the most loved brand in family travel. This role is crucial for overseeing Performance Marketing Operations and Project Management, ensuring efficient and effective management of high-volume, complex marketing initiatives.

Responsibilities

• Lead Performance Marketing Operations and Project Management Governance
• Oversee project management operating model for Performance Marketing
• Manage and optimize Workfront as the team's primary project management system
• Establish scalable processes that improve speed-to-market, visibility, stakeholder alignment, and execution quality
• Partner closely with Strategy, Creative, MarTech, Analytics, Digital, and business stakeholders
• Drive process standardization and continuous improvement
• Manage risk, stakeholder communication, and executive visibility
• Lead, coach, and develop the Project Management Team

Requirements

• Bachelor’s degree in Business, Marketing, Project Management, Communications, or a related field
• 7+ years of progressive project management, marketing operations, program management, or business operations experience
• 3+ years of people leadership experience, including coaching, developing, and managing project management or operations professionals
• Advanced experience with Workfront or comparable project/work management platforms
• Experience managing high-volume, cross-functional marketing workflows, including campaign development, creative production, digital initiatives, analytics requests, and/or MarTech projects
• Advanced Workfront knowledge, including project templates, dashboards, reporting, request queues, custom forms, automation, and workflow optimization
• Proven ability to build scalable processes, define SLAs, implement governance, and improve operational efficiency
• Strong leadership skills with the ability to coach teams, influence stakeholders, and drive accountability without relying solely on authority
• Excellent communication and stakeholder management skills, with the ability to translate project details, risks, and operational performance into clear business updates
• Highly organized and detail-oriented, with strong prioritization skills and the ability to manage competing deadlines
• Strong analytical and problem-solving skills, with the ability to use operational metrics to identify opportunities for improvement
• Comfortable working across Strategy, Creative, MarTech, Analytics, Digital, and business teams to align execution to broader marketing and business goals
• Self-starter who thrives in a collaborative, evolving environment and brings a proactive approach to solving operational challenges

Qualifications

• Strong understanding of marketing operations, project management methodologies, campaign execution workflows, and cross-functional delivery processes
• Demonstrated ability to lead complex, high-volume project portfolios in a fast-paced, matrixed environment
• Advanced analytical and problem-solving skills, with the ability to use operational metrics to identify opportunities for improvement
• Comfortable working across Strategy, Creative, MarTech, Analytics, Digital, and business teams to align execution to broader marketing and business goals
• Self-starter who thrives in a collaborative, evolving environment and brings a proactive approach to solving operational challenges