Senior Manager of Merchandise and Brand

What You’ll Do

• Own the revenue performance of the brand portfolio - partnering with Finance to set targets, build channel plans, and deliver against goals
• Define and drive the creative and commercial direction for each brand, from initial concept through launch and lifecycle
• Build and manage launch calendars tied to revenue goals, ensuring tight coordination across product, marketing, and content
• Act as the main commerce partner to talent and creative - collaborating on product ideas, launch strategies, promotions, and performance recaps
• Identify and develop new product opportunities by tapping into trending content, audience signals, and category gaps
• Lead fast-turn product drops in partnership with creative and talent, including reactive designs, culturally relevant moments, and evergreen capsule drops
• Own product development end-to-end with external designers and suppliers - from concepting and tech packs through sampling and production
• Oversee sample and seeding logistics across talent, partners, and internal teams
• Own the Shopify launch process - building and QA’ing PDPs, managing SKUs, and partnering with E-Commerce & Marketing Operations on execution
• Partner with the Strategic Analyst on inventory planning, forecasting, and full-funnel performance reporting
• Drive cross-brand initiatives and collaborations across talent, producers, and internal teams
• Build and scale the function over time - establishing processes, playbooks, and eventually a team

Requirements

• 5-7+ years of experience in brand management, merchandising, or product development within a DTC apparel or lifestyle brand
• Proven track record of bringing products from concept to launch, and owning performance
• Experience operating in high-velocity environments with frequent drops; creator- or talent-led brand experience is a strong plus
• Strong commercial instincts with comfort owning revenue goals and adjusting strategies based on performance
• Hands-on Shopify experience, including PDP builds, SKU management, and merchandising execution
• Highly cross-functional - able to seamlessly collaborate across talent, creative, marketing, e-commerce, and operations
• Builder mindset - you’re excited to take ownership, create structure, and scale something from the ground up
• Able to operate strategically while staying close to execution and details
• Thrives in fast-paced, ambiguous environments and proactively solves problems
• Exceptionally organized and detail-oriented, with strong self-management and accountability

Brands in Portfolio

• Friday Beers
• Empty Netters
• Almost Friday
• Playdate Pod
• Friday Beers Sports
• Friday Beers Frat
• Almost Friday Podcast
• Almost Friday TV
• Work Retire Die
• Scenic Pisses