Jobs · Marketing · Kansas

Senior Manager of Marketing, Diode

Black & Veatch · Overland Park, KS · 1 wk ago
HybridMarketingFull-time

About the role

The Senior Manager of Marketing at Diode is responsible for developing and executing a comprehensive marketing strategy that supports company growth, strengthens brand positioning, and drives demand across Diode’s technology, data center, and commercial development portfolio.

Responsibilities

  • Develop and lead Diode’s overall marketing strategy aligned with business goals, growth markets, and capital initiatives.

  • Serve as a strategic advisor to executive leadership on brand positioning, market trends, and competitive differentiation.

  • Establish annual marketing plans, budgets, KPIs, and reporting frameworks to measure performance and ROI.

  • Execute the marketing plan with a detailed, hands-on, approach.

  • Own Diode’s brand narrative, messaging, and visual identity across all channels.

  • Oversee corporate communications, including PR, thought leadership, awards, speaking opportunities, and executive visibility.

  • Ensure consistent and compelling storytelling across digital, investor, and partner-facing materials.

  • Lead and execute integrated marketing campaigns supporting new developments, site announcements, partnerships, and market expansions.

  • Partner with business development and leadership teams to support sales enablement, pitch materials, and client engagement.

  • Drive targeted demand-generation and account-based marketing initiatives for hyperscalers, enterprise users, and strategic partners.

  • Oversee digital marketing strategy, including website, SEO/SEM, paid media, email, and analytics.

  • Lead development of high-impact content such as case studies, white papers, presentations, and market insights.

  • Manage agency partners and vendors across creative, digital, PR, and media.

  • Build, mentor, and lead internal marketing resources and external partners.

  • Collaborate cross-functionally with enterprise marketing.

Qualifications

  • Bachelor's degree in related field preferred, or equivalent experience

  • 8+ years progressive experience, including 4+ years supervisory

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