Senior Manager of Marketing, Communications and Engagement

Duties And Responsibilities

• Lead the department’s daily operations and translate priorities established by the Director of Strategic Engagement into clear workplans, assignments, timelines, and measurable outcomes.
• Supervise, coach, and evaluate the Marketing Communications Manager and the Strategic Engagement and Communications Coordinator while promoting accountability, professional growth, and strong team collaboration.
• Establish effective workflows, approval processes, content calendars, and project management practices across marketing, communications, and engagement activities.
• Facilitate departmental planning meetings, monitor workload and capacity, address barriers, and ensure projects are completed accurately and on time.
• Partner with the Marketing Communications Manager to support the Communications Coordinator and maintain clear delegation and decision making across the team.
• Develop and implement integrated marketing and communications plans that support organizational goals, fundraising, volunteer engagement, community impact, and program visibility.
• Ensure consistent application of United Way of Acadiana’s brand, voice, key messages, and visual identity across all communication channels.
• Oversee content strategy for the website, email, social media, print materials, advertising, presentations, reports, and other external and internal communications.
• Guide organizational storytelling by identifying impact stories, elevating community voices, and presenting data in clear, audience-centered ways.
• Oversee media relations, press materials, and public information efforts in coordination with the Director of Strategic Engagement and organizational leadership.
• Review and approve high-visibility communications and ensure materials are accurate, accessible, timely, and aligned with organizational priorities.
• Guide engagement strategies that strengthen relationships with donors, volunteers, nonprofit partners, businesses, public agencies, and community stakeholders.
• Align community engagement activities, events, and campaigns with the organization’s communications strategy and broader strategic goals.
• Collaborate across departments to promote programs, engagement opportunities, community initiatives, and organizational events.
• Support audience-specific outreach plans that expand participation and deepen community connection to United Way’s work.
• Identify emerging communications trends, community needs, and reputational considerations that may affect the organization.
• Perform additional marketing, communications, engagement, and special project duties as assigned.

Requirements

• Before Hire
• Bachelor’s degree in a related field of study or approved equivalent experience.
• Proof and maintenance of a valid driver’s license.
• Proof and maintenance of Vehicle Insurance and reliable transportation.
• Ability to produce a current physical.