Senior Manager, Marketing & Communications
Belmont University · Nashville, TN · 6 mo ago
SalesFull-time
Primary Duties and Responsibilities
- Lead execution of brand-aligned marketing and communications across the Office of Strategy & Innovation.
- Translate OSI strategic priorities into integrated marketing and communications plans, in partnership with the Managing Director.
- Ensure brand fidelity, consistency of tone and alignment across OSI portfolios, including Belmont Innovation Labs and Institutional Effectiveness, while supporting clear differentiation where needed.
- Oversee day-to-day execution of OSI’s marketing presence across digital and print channels, including website, email, social media, publications, collateral and event materials.
- Manage end-to-end execution of marketing and communications campaigns, from planning through delivery and evaluation.
- Coordinate and manage external vendors, creative partners and internal collaborators to deliver high-quality assets on time and on brand.
- Implement defined stakeholder journeys and supporting tools and processes in alignment with office-wide systems and priorities.
- Track and report on communications metrics and outcomes to support continuous improvement and leadership decision-making.
Internal Communications and Stakeholder Engagement
- Lead execution of internal communications that reinforce OSI priorities and support a culture of innovation across Belmont University.
- Develop and deliver internal communications that increase awareness, clarity and engagement around OSI’s work and innovation initiatives.
- Use storytelling and messaging to help faculty, staff and students understand how innovation happens at Belmont and how they can participate.
- Support executive communications for OSI leadership, including drafting messaging, presentations, pitch decks and reports for senior stakeholders such as the President, University Executive Team and Board of Trust.
- Partner with Institutional Effectiveness to coordinate messaging and support the design and production of the annual Institutional Effectiveness report.
Innovation Labs Storytelling and Campaign Execution
- Embed within Belmont Innovation Labs projects to provide strategic storytelling and marketing execution that advances systems change, strengthens cross-sector collaboration and increases visibility for lab outcomes.
- Collaborate closely with Innovation Labs leadership and project teams to develop communications and storytelling plans aligned to lab goals, project milestones and intended outcomes.
- Translate complex, systems-level work into clear, human-centered narratives that resonate with cross-sector partners, funders, sponsors and collaborators.
- Lead execution of end-to-end storytelling and marketing campaigns tied to lab projects and outcomes, ensuring consistent, high-quality visibility across channels.
- Develop communications assets and narratives that support partnership development, funding conversations, grant writing and future engagement opportunities.
- Lead storytelling and marketing efforts that support the recruitment, visibility and impact of the Social Innovation Fellows, ensuring the program is clearly positioned and compelling to prospective participants and stakeholders.
- Produce impact reports, case studies and storytelling materials for donors, grantors and key stakeholders.
Strategic Convenings and External Engagement
- Support communications and experience design for OSI-led convenings and external engagements.
- Develop and execute communications for strategic gatherings with external partners, ensuring experiences are clear, compelling and user-centered.
- Support convenings such as the Hope Summit, Impact Tables, fundraising events and related engagements, in coordination with OSI and Innovation Labs leadership.
- Ensure convening communications align with broader OSI messaging, storytelling and donor stewardship efforts.
Required Qualifications
- Bachelor’s degree in communications, marketing, journalism, public relations or a related field.
- 7-10 years of experience in marketing, communications or storytelling roles, with increasing responsibility.
- Demonstrated experience executing integrated marketing and communications campaigns across digital and print platforms.
- Strong storytelling skills, with the ability to translate complex ideas into clear, compelling narratives.
- Experience managing external vendors and working across multiple internal stakeholders.
- Exceptional writing, editing and project management skills.
- Comfort operating in a fast-paced, highly collaborative environment with multiple priorities.
- Experience in higher education, innovation, nonprofit or mission-driven environments preferred.