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Jobs · Louisiana

Senior Manager of Marketing

pc/nametag · Many, LA · 2 mo ago
Full-time

About the role

As the Senior Manager of Marketing, you will own pc/nametag’s marketing strategy and lead the team responsible for bringing it to life across all channels. You will shape our brand and creative direction, build the demand-generation engine, and partner across Development and Product Innovation to enhance the customer experience, bring new products to market, and drive growth in both existing and emerging markets.

Responsibilities

  • Own and execute an integrated marketing strategy that translates business objectives, customer insights, campaign analytics, and industry trends into a clear marketing roadmap and calendar.
  • Drive lead and revenue growth across paid search, email, SEO/SEM, content, social, affiliate, and direct mail, with a focus on measurable results and strong ROI.
  • Serve as the steward of the pc/nametag brand, shaping positioning, messaging, and creative direction across all customer touchpoints.
  • Lead our search strategy across SEO and emerging Generative/Answer Engine Optimization (GEO/AEO) to grow qualified traffic and strengthen pc/nametag’s visibility across traditional and AI-driven search.
  • Lead the team responsible for bringing the marketing strategy to life across all channels.
  • Partner with Product Innovation throughout the new product development process to create positioning, launch plans, and campaigns that drive product adoption and attract new customers.
  • Optimize the e-commerce experience, ensuring brand, content, and campaigns support conversion and an effective customer journey.
  • Establish KPIs and SMART goals, develop monthly reporting, and turn performance data into actionable insights that continuously improve marketing effectiveness.
  • Lead the strategy and effective use of our marketing technology stack, including marketing automation, CRM, analytics, search, review, and social platforms to improve customer acquisition, engagement, and marketing efficiency.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a closely related field.
  • 7+ years of progressive marketing experience, including demonstrated ownership of strategy and multi-channel campaign execution.
  • 3+ years of people leadership experience, with a track record of coaching, mentoring, and developing high-performing teams.
  • Proven experience building and executing integrated marketing strategies across channels such as email, social, SEO, SEM/PPC, content, and direct mail.
  • A strong data-driven mindset, with the ability to turn analytics into business decisions and demonstrate marketing ROI.
  • Working knowledge of marketing automation, CRM, and web analytics platforms, such as Google Analytics, Search Console, and Tag Manager.
  • A strong understanding of e-commerce and the digital buyer journey, with the ability to effectively partner with technical and web development teams.
  • Strong verbal communication and executive presentation skills, with the confidence to present recommendations, results, and strategy to executive leadership.
  • Strong project management and prioritization skills, with the ability to lead multiple initiatives in a fast-moving environment.
  • A collaborative, forward-thinking leadership style and the ability to influence others and champion change.

Qualifications

  • Experience marketing within B2B, print, promotional products, e-commerce, or an events-related industry.
  • Familiarity with SEO, GEO/AEO, and evolving search-visibility strategies.
  • Experience with HubSpot Marketing Hub or comparable marketing automation and CRM platforms.
  • Experience managing external agencies, partners, and vendors.

Skills

  • Data analysis and interpretation.
  • Strategic planning and implementation.
  • Team leadership and development.
  • Brand management and messaging.
  • Search engine optimization and visibility.
  • Marketing technology and automation.
  • E-commerce and digital marketing.

Benefits

Competitive Pay: Compensation commensurate with experience.

Comprehensive Benefits: Includes health, dental, 11 paid holidays, and more.

Amazing 401(k): Save for the future with our 401(k)-match program.

Generous PTO: Enjoy paid time off starting at 16 days per year.

Gainshare Bonus Plan: Celebrate company success with financial bonuses.

Hybrid Environment: Support work/life balance with the flexibility you need.

Growth Opportunities: Support your professional development year-round.

Pay

Compensation is commensurate with experience.

Schedule

Flexible schedule to accommodate work/life balance.

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