Senior Manager of Digital Experience – Performance Marketing

About the role

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Responsibilities

• Omnichannel Search & Media Strategy: Lead the strategy for the firm’s "discoverability," encompassing Paid Media (SEM/Social/Advertising), traditional SEO, and the evolution into Answer/Generative Engine Optimization (AEO/GEO).
• Ad-Tech & Search Ownership: Serve as the primary business owner for the search and media tech stack, including SEO monitoring tools, ad-management platforms, and search-intent intelligence software.
• Resource Management: Manage onshore media strategists and offshore agencies/execution partners to optimize campaign spend, keyword research, and technical SEO audits.
• Channel Health & Efficiency: Responsible for the quality and "cleanliness" of the firm’s search footprint, ensuring high-fidelity metadata, structured data, and optimal return on ad spend (ROAS).
• Journey Discovery Support: Support the "top-of-funnel" client journey by ensuring the firm’s expertise is highly visible and accessible at the exact moment of client inquiry or market need.
• Performance & Attribution Data: Lead the reporting strategy for paid and organic channels, focusing on attribution modeling and the impact of search visibility on pipeline development.
• MCD Execution: Collaborate with Practice Group Marketing and Brand leads to amplify key campaigns, announcements, and thought leadership through targeted paid and organic distribution.
• Future-State Roadmap: Partner with the Tech and Data teams beyond MCD to navigate the shift toward AI-driven search (GEO), ensuring the firm’s content architecture is optimized for generative AI platforms.
• Spend & Compliance Governance: Oversee the paid media budget and ensure all advertising and search tactics comply with jurisdictional legal marketing regulations and brand safety standards.
• People Leader: Serve as direct supervisor and mentor to direct reports
  • Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies.
  • Manage staffing coverage, review and process time logs/time off requests.
  • Support business professional development and continued educational opportunities.
  • In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.
• All other duties as assigned or required.

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function).
• Demonstrated strategic planning and budget stewardship of paid media budget to effectively support business and campaign goals (e.g. paid search, display, social advertising).
• Hands-on experience executing and optimizing campaigns across ad networks (including tagging, tracking, and testing paid creative/copy for conversion).
• Advanced data storytelling and digital acumen across Web/analytics/project management technologies.
• Preferred: Bachelor’s degree.
• Preferred: Supervisory experience.
• Preferred: Prior legal industry or professional services experience.
• Competencies: Entrepreneurial by nature; excellent attention to detail; approaches tasks through a lens of quality and consistency; approaches tasks through a digital first lens; exceptional interpersonal and communication skills with ability to facilitate and solve problems; ability to organize, prioritize and coordinate multiple activities often under tight timelines; takes a consultative approach to set goals, drive projects, and achieve outcomes; strong judgment; team-player with collaborative spirit; unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data; high level of professionalism at all times; demonstrated ability to lead through influence and develop talent; proactive, analytical mindset; effective presentation skills.

Benefits

• Medical, health savings account (with applicable medical plan), dental, vision.
• Health and/or dependent care flexible spending accounts.
• Pre-tax commuter benefits.
• Life insurance, AD&D, long-term care coverage.
• Backup care for children and/or adults and other parental support benefits.
• Firm-paid life insurance, AD&D, LTD, short term medical benefits.
• 21 days of Paid Time Off (PTO) and 10 paid holidays each year.
• Generous parental leave and fertility benefits.
• Detailed benefit orientation for new employees.

Pay

The expected annual pay range for this position with a full-time schedule is $145,000 - $210,000. Final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

Schedule

Full-time schedule.