Senior Manager of Content and Communications Strategy

About the role

Murmuration is seeking a Senior Manager of Content and Communications Strategy to lead the development and execution of innovative, high-impact media campaigns. This leader will oversee campaign creative, digital content strategy, and performance-driven advertising in collaboration with internal teams and external partners.

Responsibilities

• Lead the development of integrated digital and content strategies that support organizational and partner goals
• Conceptualize and oversee cutting-edge digital and media campaigns, including narrative strategy and creative concepts
• Translate strategic objectives into high-impact content across platforms including video, social media, digital advertising, and email
• Lead the development of creative concepts, messaging frameworks, ad scripts, and direct-to-audience communications (including mail where applicable)
• Own the end-to-end process for paid media and digital campaigns, from concept to execution to measurement
• Oversee and collaborate closely with digital vendors on paid media strategy, targeting, optimization, and performance reporting
• Establish clear KPIs and performance benchmarks, and communicate results to partners and stakeholders in clear, actionable ways
• Use data and insights to continuously optimize creative and digital strategies
• Manage and support the Creative Manager, providing mentorship, direction, and strategic guidance
• Serve as a key liaison to partner organizations, translating their goals into creative and digital strategies
• Build strong relationships with vendors, consultants, and internal teams to ensure alignment and execution excellence
• Ensure all creative and content reflect Murmuration's values and strengthens brand identity
• Elevate the quality and impact of storytelling across campaigns and platforms
• Maintain a strong understanding of emerging digital trends, platforms, and technologies to keep campaigns innovative and relevant

Requirements

• 7-10+ years of experience in content/digital strategy, creative leadership, or campaign management at an agency, political campaign, nonprofit, or mission-driven organization
• Demonstrated experience leading high-impact media campaigns with measurable results
• Proven ability to manage creative talent and external vendors effectively
• Strong portfolio of work showcasing digital storytelling, creative strategy, and performance-driven campaigns
• Deep understanding of paid media, digital platforms, content strategy, and analytics
• Excellent writing and messaging skills, with experience crafting scripts, digital content, and campaign narratives
• Strong project management skills and ability to manage multiple priorities in a fast-moving environment
• Experience translating complex data and performance metrics into clear insights for partners and stakeholders

Nice to Haves

• Experience working in political, advocacy, or social impact environments
• Familiarity with modern digital organizing and persuasion tools
• /Experience with polling, audience research, or message testing