Senior Manager, Merchandising Analytics

From Aisle to Algorithm and for All Life’s Moments, at David’s Bridal, we empower our customers and our employees to stay true to their dreams and find the one, whether that means the event or the wedding dress that matches a personal style—or the career that is a perfect fit. Join a company that dominates the products in their category—1 out of 3 being sold by them—and takes care of them with one of the highest customer service scores in retail!

About the Role

The Senior Manager, Merchandising Analytics leads the analytical engine behind merchandising and planning decisions, transforming performance data into a clear, forward-looking point of view that shapes assortment, pricing, inventory, and financial strategy. This role owns the design and delivery of executive-level reporting, drives the analytical rigor behind weekly, monthly, and long-range planning, and partners across Merchandising, Planning, Marketing, and Finance to turn insight into profitable action across channels.

Channel Scope

Responsibility spans seven key routes to market—Bricks, Ecom, Dropship, Consignment/Shop-in-Shop, Store-in-Store, Marketplace, and Wholesale—with reporting, analytics, and forecasting purpose-built to each channel’s economics, customer, and role.

Responsibilities

• Business Insight & Strategy
  • Own the analytical point of view. Translate sales, margin, inventory, and customer data into a clear, well-reasoned point of view, surfacing risks and opportunities before they show up in the P&L.
  • Inform the strategy. Partner with Merchandising and Planning leadership to shape category, channel, and pricing strategy with data-backed recommendations that meet or exceed sales and margin targets.
  • Competitive & consumer intelligence. Lead competitive benchmarking, price architecture, and market analysis, integrating consumer, macroeconomic, and trend signals into the merchandising point of view.
  • Executive communication. Distill complex analysis into concise, executive-ready narratives, dashboards, and shareouts that drive decisions in buying and cross-functional forums.
• Reporting, Analytics & Performance Management
  • Own the reporting cadence. Design and deliver the weekly, monthly, and fiscal-close reporting suite—WTD / MTD / QTD actuals versus plan, category and channel splits, and volume/price bridge decompositions.
  • Build the infrastructure. Develop and maintain scalable reporting tools, dashboards, and data models that give the business consistent, trusted visibility across all channels.
  • Decompose the drivers. Diagnose performance through disciplined AUR, sell-through, mix, and margin analysis, isolating true business signal from measurement or integration noise.
  • Assortment & Pareto analysis. Lead assortment productivity and Pareto analysis to separate volume-driving winners from unproductive tail, expose gaps and redundancy, and benchmark assortment breadth and depth against sell-through and turn targets.
  • Standardize & scale. Formalize analytical SOPs and reporting standards so outputs are accurate, repeatable, and efficient across the team.
• Financial Planning & Forecasting
  • Open-to-buy support. Partner with Planning on OTB management, receipt and inventory-productivity analysis, and markdown and liquidation modeling across all seven channels.
  • Model the business. Build and maintain pricing, margin, and scenario models that quantify the impact of strategic decisions before they are made.
  • Spearhead the inventory read-out. Own the recurring inventory read-out—pairing performance KPIs and assortment benchmarks against store and DC capacity and store-presentation requirements—and partner cross-functionally with the Head of Visual Presentation to maintain optimum in-store inventory levels that meet turn targets without sacrificing sales.
• Team & Cross-Functional Leadership
  • Lead & develop the team. Manage, coach, and develop analysts, building analytical capability and confidence across the group.
  • Partner broadly. Serve as the analytical connective tissue across Merchandising, Planning, Marketing, Finance, and Strategy, ensuring one consistent source of truth.
  • Elevate the function. Advance the team’s maturity from descriptive reporting toward predictive and prescriptive insight, championing better tools, data, and processes.

Requirements

• Bachelor’s Degree in a quantitative, business, or analytical field plus 5+ years of related merchandise planning, analytics, or FP&A experience, or an equivalent combination of education and experience.
• Demonstrated command of retail merchandising fundamentals—OTB, AUR, sell-through, margin, channel mix, and fiscal-calendar reporting; multi-channel or omnichannel experience strongly preferred.
• Advanced proficiency in Microsoft Excel and PowerPoint with experience building executive-level reporting; familiarity with BI and reporting platforms such as Tableau and with replenishment and allocation systems.
• Adept at leveraging AI tools such as Claude to drive efficiency, accelerate analysis, and elevate decision-making.

Schedule

Full Time Opportunity

Benefits

• Comprehensive benefits package including health, dental, and vision insurance.
• 401K Program.
• Paid vacation, wellness days, holidays, and your birthday off.
• Generous Dream Maker Discount after the first pay period.
• Referral Incentive Program.
• Dayforce Wallet—get paid early.
• Pet Benefits.

Travel Requirements

Regular store visits as needed.