Senior Manager, Media Relations

About the role

Weber Shandwick is looking for a dynamic Account Director to join our Consumer team in our New York office supporting iconic beauty brands. As an Account Director, you will be responsible for leading day-to-day business and spearheading high-profile, award-worthy, earned-driven integrated campaigns for some of our top clients including Unilever W&C brands. This is a high-visibility role in a fast-paced, integrated environment with cross-functional collaboration across channels and partners.

Responsibilities

• Lead multi-channel campaigns with an emphasis on earned media, cultural storytelling, and social/digital engagement
• Collaborate within Integrated Agency Teams, working alongside creative, paid media, influencer, and experiential partners
• Oversee campaign launches from start to finish inclusive of planning, event/activation production, management of talent partner(s), and development of media materials and social briefs
• Turn ideas into workable plans and presentations via decks
• Build trusted relationships with senior clients, offering strategic POVs and counsel
• Ensure programs are rooted in insights and measured against KPIs
• Manage diverse internal teams and SMEs with clarity and organization
• Lead by providing mentorship, fostering growth and innovation

Who you are

• Must have a strong passion for lifestyle and beauty brands, with a sharp awareness of emerging cultural and consumer trends
• Proven experience executing successful campaigns that generated earned media, drove social engagement, and made a cultural impact
• Expert in navigating Integrated Agency Teams, juggling multiple workstreams, and managing multiple clients
• Strategic thinker with strong instincts for what drives earned media and social buzz
• Strong ability to remain nimble and counsel clients through conflict
• Aptitude for financial analysis
• Confident working with senior clients and leading large teams
• Natural leader with strong presentation skills who pays attention to detail
• Sharp writing skills and a creative mindset
• Commitment and dedication to the agency's success as well as individual career

Basic qualifications

• At least 7 years’ experience in agency, PR/Communications space
• Bachelor’s Degree in Communications, Business Management, or related field