Media Relations Senior Manager

About the Role

We have an exciting opportunity to join our team as a Media Relations Senior Manager. In this role the successful candidate will be specifically responsible for the Perlmutter Cancer Center (PCC), emergency medicine, psychiatry, infectious disease and immunology, and pulmonary, critical care, and sleep medicine. The position is a member of the Media Relations Team within the Communications, Marketing, Government and Community Affairs (CMGCA) department and will report to the Director of Clinical Media Relations. The Senior Manager will play a key role in assisting with managing external agency support for earned media opportunities in cancer and will support certain management tasks that directly support the Director's management of key responsibilities to clinical leadership and the team.

Responsibilities

• Execute a coordinated strategy to share impactful stories of patient care and research using earned and owned media, including tracking success through media monitoring.
• Develop and deploy strategies to support key academic conferences such as ASCO, AACR, ASH, ASTRO, SABCS and seek cross‑collaborations with external partners that advance PCC’s mission.
• Work with outside cancer and medical organizations to foster relationships that lead to media coverage.
• Support other assigned clinical areas and coordinate closely with colleagues across the department, especially those assigned to PCC, Psychiatry, Emergency Medicine, and Pulmonology, to amplify stories via social media, NYULHs news website, internal communications, etc.
• Participate in media pitching strategies, leveraging agency support to respond to media inquiries on a variety of topics.
• Oversee PR agencies dedicated to PCC and media relations projects and events, measure the success of their work product, and maximize efforts for PCC and the full clinical media team.
• In consultation with the Director of Clinical Media Relations, manage important clinical specialties by finding, developing, and placing patient‑care and other stories with positive outcomes that highlight NYU Langone’s exceptional care in earned and owned media.
• Support the director with additional responsibilities as assigned to strengthen relationships with clinical leaders and manage the broader team.
• Strategic Planning and Collaboration: act as a trusted communications and marketing advisor for assigned clinical specialties, triage and execute department‑support requests, manage cross‑functional teams including external agencies for high‑visibility announcements, manage press conferences and media roundtables, and support development and implementation of effective communications strategies around clinical priorities.
• Media Relations: develop media materials (stories, advisories, fact sheets, op‑eds, external key messages, positioning statements) for service lines; maintain and foster strong relationships with news media, particularly in medical science; ensure timely and accurate responses to media inquiries; serve as a spokesperson and subject‑matter advisor when needed; facilitate media training, develop talking points and briefings for physicians and leadership; identify new media outlets and channels where PCC is under‑represented and devise strategies to enhance coverage (podcasts, YouTube series, morning newsletters, etc.); stay current on developments across assigned clinical departments; track assignments, progress, and associated metrics for the master editorial calendar; leverage media‑tracking tools to measure success relative to other institutions; monitor web traffic on pages housing media‑team stories (e.g., NewsHub); monitor key metrics and outcomes to gauge effectiveness of media‑relations strategy and adapt based on results; work respectfully with patients and families to obtain proper consent forms for media efforts.
• Operational Excellence: efficiently execute goals and priorities while adhering to organizational standards; champion NYULHs continuous‑improvement culture; ensure seamless communication alignment across multiple campuses and geographic regions.

Minimum Qualifications

• 5+ years of public and media relations experience, including proactive media pitching and issues management.
• Bachelor's degree in communications, public relations, or a related field.
• Strong working knowledge of clinical programs.
• Exceptional ability to work effectively with top leadership, triage large workloads, and elevate matters as needed.
• Excellent writer, editor, and verbal communicator with strong medical‑writing experience.
• Experience executing high‑profile public and media relations programs, both proactive and reactive.
• Experience building and managing press and media relationships.
• Familiarity with project management and managing PR agencies.
• Some event and outreach planning experience.
• Excellent understanding of US media relations and the media landscape.
• Comfortable with digital content channels, including social media.
• Strong PowerPoint or Keynote user; good working knowledge of online collaboration tools.
• Ability to make decisions quickly under high pressure and react appropriately to unexpected media coverage.
• Strong interpersonal skills for cross‑functional collaboration and ability to build strong relationships internally and externally.

Preferred Qualifications

• New York‑specific media relations experience.
• Experience managing staff.
• Bilingualism (Spanish/English) is an asset.

Benefits

NYU Langone Health provides a comprehensive benefits and wellness package that goes beyond standard offerings. Employees have access to financial security benefits, a generous time‑off program, and employee resource groups for peer support. Additionally, all employees can participate in a holistic employee wellness program that focuses on seven key areas of well‑being: physical, mental, nutritional, sleep, social, financial, and preventive care.

Pay

The salary range for this role is $84,577.92 – $141,121.23 annually. Actual salaries depend on factors such as experience, specialty, education, and hospital needs. This range does not include bonuses, incentives, differential pay, or other forms of compensation or benefits.