Senior Manager, Media Measurement Strategy

Key Responsibilities

• Measurement Strategy & Effectiveness
• Ensure media performance is grounded in causal incrementality
• Balance short-term performance signals with long-term value implications to ensure decisions do not optimize one horizon at the expense of another
• Own interpretation and application of short and long-term measurement outputs
• Define measurement guardrails and learning agendas
• In-Flight Optimization Support
• Partner with media teams to provide decision-ready guidance during campaigns
• Help identify where incremental dollars should be shifted to improve return
• Clearly communicate confidence levels, limitations, and tradeoffs with in-flight signals
• Help teams distinguish between directional signals and validated impact
• Enterprise & Brand Allocation
• Lead cross-brand and cross-lever investment analyses
• Quantify marginal returns and trade-offs across media and other growth levers
• Support annual planning and incremental budget decisions
• Business Translation & Storytelling
• Turn complex analysis into clear, concise recommendations
• Frame size of prize, risk, and uncertainty for senior leadership
• Represent measurement outcomes with influence and credibility
• Team & Capability Building
• Manage and mentor the analyst supporting this function
• Help define best practices, templates, and standards
• Partner closely with internal data science and external measurement vendors to ensure measurement approaches are aligned, outputs are actionable, and delivery supports business decisions

Requirements

• 7–10+ years of experience in media measurement, analytics, marketing science, or related fields
• Strong understanding of MMM, incrementality testing, and ROI frameworks
• Proven ability to translate analytics into business decisions
• Experience in CPG, retail media, or omnichannel marketing environments
• Exceptional communication and storytelling skills
• Ability to present to and work with senior leadership
• Comfortable operating in ambiguity, including navigating data limitations and evolving organizational structures