Senior Manager, Media & Analyst Relations

About the role

TrendLife is seeking a seasoned communications professional to lead media relations in the US, with a secondary responsibility supporting analyst relations. This role requires shaping how top-tier journalists understand and cover TrendLife, while also handling media inquiries and pitching stories.

Responsibilities

• Develop media relations and messaging strategy to support technology, partnership, education or program initiatives.
• Provide guidance and counsel to regional counterparts to ensure global consistency and achievement of KPIs.
• Act as an on-the-record spokesperson on behalf of TrendLife when appropriate, representing the brand with credibility and consistency.
• Develop and maintain global spokesperson bench.
• Serve as a day-to-day point of contact for media relations agencies.
• Ensure support for media inquiries, including coordinating responses with internal subject matter experts and executives as needed.
• Develop industry analyst relations strategy. Coordinate briefings and inquiries with key industry analysts relevant to the consumer AI and cybersecurity space.
• Help track analyst research calendars and flag opportunities for TrendLife inclusion in relevant reports.
• Draft press releases, talking points, FAQs, and other briefing materials.
• Maintain media coverage and provide actionable reporting on media results and sentiment.
• Manage North America and European PR agency relationships, including scope, budget, and performance accountability.
• Work with field and product marketing teams to support launches, announcements, and issues management.
• Leverage AI tools to improve research, media monitoring, briefing preparation, and reporting workflows.
• Identify and implement process improvements that increase team efficiency without sacrificing quality.

Requirements

• Minimum 10+ years of experience in public relations, strategic communications, and industry analyst relations with a strong focus on the consumer technology industry.
• Experience managing external PR agencies in multiple countries, including setting expectations, reviewing work, and holding teams accountable to results.
• Track record of securing substantive media coverage.
• Proven experience overseeing industry analyst relations.
• Previously established direct relationships with key analysts a plus.
• Comfort and experience serving as a spokesperson, preferably in broadcast, engaging directly with media on the record.
• Familiarity with global communications campaigns spanning multiple markets.
• Background in or exposure to issues management and crisis communications.
• Demonstrated ability to operate inside a global organization, navigating cross-regional teams and multiple time zones.
• Hands-on experience using AI tools for research, drafting, monitoring, or workflow efficiency, and comfort adopting new tools as they emerge.
• Excellent written and verbal communication skills in English.
• Strong judgment under pressure.
• Experience in cybersecurity or enterprise technology communications preferred.

Qualifications

• Comprehensive medical, dental and vision insurance.
• Life insurance.
• Short & Long Term Disability.
• Pre-partum, maternity, parental and medical leave.
• Mental Health Wellness Program.
• Adoption Assistance.
• Wellness Incentive.
• Pet Insurance.
• 401(k) with company match.
• Paid Time Off.
• 14 Annual Holidays.
• Tuition Assistance.
• Employee Resource Groups.

Benefits

• Competitive compensation with bonus opportunity tied to company performance.
• Ongoing learning and broad technological opportunities.
• Achieving work-life balance is a priority, complemented by team activities.

Pay

Competitive compensation with bonus opportunity tied to company performance.

Schedule

Full-time.