Senior Manager, Marketing Technology
About the role
We are seeking a revenue-driven marketing technology leader to report to the Director of Marketing and own/scale our marketing technology, digital platforms, and marketing data ecosystem across the Memphis Grizzlies family of brands (Grizzlies, FedExForum, Memphis Hustle and Grind City Media).
Responsibilities
Lead, coach, and develop a cross-functional team across product, engineering, UX, and marketing analytics, building a culture of accountability, growth, and high performance.
Operate effectively in a high-volume, live sports and entertainment environment with competing priorities.
Balance strategic thinking and operational execution to drive meaningful outcomes.
Set clear priorities and align team efforts to revenue impact, business objectives, and fan growth.
Oversee strategy and performance for websites and mobile apps as core revenue, engagement, and conversion platforms.
Drive ecommerce and ticketing optimization, improving funnel performance and user journeys.
Own and evolve the end-to-end marketing technology ecosystem, including CRM, lifecycle marketing, automation, and communication platforms.
Oversee API integrations, data pipelines, and system architecture, ensuring platforms are connected, scalable, and reliable.
Define and manage the MarTech roadmap, including prioritization, vendor selection, and optimization, including budget oversight and vendor management.
Partner with IT, engineering, and product teams to ensure seamless integration and strong adoption.
Provide technical leadership and direction, with a strong working knowledge of front/back-end development (HTML, CSS/SCSS, JavaScript/TypeScript, React etc.), tracking frameworks, and platform integrations—able to guide execution, troubleshoot issues, and ensure quality, while leaning on specialized team members for development.
Lead complex, cross-functional initiatives from concept through execution with clear timelines, priorities, and accountability.
Maintain consistent communication with stakeholders, ensuring visibility into progress, risks, and results.
Identify and implement process improvements to increase efficiency and execution speed.
Define and implement KPIs, measurement frameworks, and attribution models.
Ensure proper tracking, tagging, and data collection infrastructure (Google Analytics, Adobe Analytics, tag management).
Work with analytics teams while owning marketing data strategy and ensuring insights translate into actionable optimization strategies.
Drive a test-and-learn culture, continuously improving conversion, engagement, and ROI.
Oversee the health, performance, and scalability of all digital platforms (site/app performance, SEO, reliability).
Provide technical direction and oversight—guiding execution.
Qualifications
Bachelor’s degree from an accredited college or university.
7+ years of experience in marketing technology or similar role.
Proven experience leading and mentoring cross-functional teams across marketing and technical disciplines.
Strong background in websites, mobile apps, APIs, and digital ecosystems, with the ability to guide technical execution.
Experience driving revenue through ecommerce and digital conversion optimization.
Deep familiarity with marketing technology ecosystems, including CRM platforms (Salesforce preferred), ESPs, and automation tools.
Strong understanding of digital analytics, attribution models, tracking, and tag management systems.
Experience building or managing data-driven marketing systems and lead generation programs.
Experience working with engineering, product, and analytics teams in agile environments.
Hands-on understanding of headless CMS and React JavaScript environments.
Ability to operate at both strategic and tactical levels in a fast-paced environment.
Highly organized with strong communication, prioritization, and leadership skills.
Ability to work flexible hours, including nights and weekends.
Passion for sports, technology, and digital innovation, with the ability to learn quickly and operate with minimal oversight.