Senior Manager - Marketing Strategy & Transformation

frog partners with customer-centric enterprises to drive sustainable growth by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements, and communications. Joining frog means you’ll be part of the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. Our culture is open, flexible, inclusive, and engaging, valuing humor, positivity, and community as highly as performance and outcomes.

About the Role

As a Senior Manager, Marketing Strategy & Transformation, you will help clients transform how they go to market—designing and implementing modern marketing organizations that are data-driven, technology-enabled, and built for growth. You will lead workstreams within large transformation programs and independently deliver smaller engagements end-to-end, with a focus on marketing operating model design, activation, and execution. You will partner closely with frog and wider Capgemini Invent teams across strategy, data, and technology to deliver integrated outcomes.

Responsibilities

• Lead the design and delivery of marketing transformation engagements, with accountability for specific workstreams or standalone projects.
• Design and implement marketing operating models, including organization structure, governance, processes, and ways of working.
• Develop data-driven marketing strategies spanning segmentation, targeting, personalization, and lifecycle engagement.
• Translate client challenges into structured problem statements, transformation roadmaps, and actionable recommendations.
• Support MarTech strategy and enablement (e.g., Salesforce, Adobe).
• Define and operationalize AI-enabled marketing use cases in collaboration with data and technology teams.
• Manage senior client relationships (Director to VP level) and build trust through delivery excellence.
• Lead cross-functional teams to deliver strategy, data, technology, and execution solutions.
• Support proposals, RFP responses, and client presentations.
• Identify and shape account expansion opportunities to support long-term growth.

People Leadership

• Manage and develop 2–4 direct reports through coaching, performance management, and career development.
• Lead day-to-day team delivery and ensure high-quality outputs.
• Mentor junior team members and foster a collaborative, high-performing team culture.
• Support recruiting, onboarding, and capability development initiatives.
• Contribute to the evolution of Marketing Strategy & Transformation offerings, thought leadership, and reusable assets.

Requirements

You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI-enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI-augmented ways of working to enhance research, analysis, and solution development. You collaborate effectively across strategy, technology, data, and design to enable AI-driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance.

Qualifications

• ~8–12 years of relevant experience in consulting, digital services, or industry roles.
• Experience in marketing strategy, marketing transformation, or customer engagement—ideally within a consulting environment.
• Proven ability to lead workstreams and deliver engagements independently, end-to-end.
• Strong expertise in marketing operating model design and implementation.
• Understanding of modern marketing ecosystems, including:
  • MarTech platforms (e.g., Salesforce, Adobe).
  • Customer data, segmentation, and personalization.
  • Omnichannel engagement and campaign execution.
• Experience working across strategy, data, and technology teams.
• Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management.
• Experience managing and developing team members.
• Bachelor’s degree required; advanced degree (e.g., MBA) preferred.

Bonus Experience

• Hands-on experience with AI-enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions).
• Familiarity with agile marketing practices and innovation frameworks.
• Additional consulting or advisory experience.

Pay

The base compensation range for this role in the posted location is $135,900 - $265,880. This range reflects the minimum and maximum target compensation Capgemini believes it may pay for the role at the time of posting and may be subject to change. Actual compensation offered may vary based on factors such as geographic location, education, qualifications, certifications, relevant experience, skills, seniority, performance, market considerations, and internal pay equity. In addition to base salary, this role may be eligible for variable incentives, bonuses, or commissions, depending on position and applicable laws.

Benefits

Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits may include:

• Paid time off based on employee grade (A-F), including:
  • Vacation: 12-25 days, depending on grade.
  • Company paid holidays.
  • Personal days.
  • Sick leave.
• Medical, dental, and vision coverage (or provincial healthcare coordination in Canada).
• Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada).
• Life and disability insurance.
• Employee assistance programs.
• Other benefits as provided by local policy and eligibility.