Senior Manager, Marketing - Squishmallows 2

About the role

The Sr. Manager, Marketing - Squishmallows will be responsible for an iconic and beloved brand that has grown over the last 10 years from the #1 plush item to a multi-category, multi-generational phenomenon. You will be part of the team planning the next era of Squishmallows by driving x-category partnership plans that establish Squishmallows as an evergreen lifestyle franchise.

Responsibilities

• Drive the strategic development and tactical execution of integrated marketing plans to build brand awareness and drive sales.
• Work alongside the Brand team to stay updated on product launches, retail exclusives, and key brand beats.
• React to and adjust marketing plans in real-time.
• Manage creative asset development across brands in portfolio including TV commercials, digital and social content, and photography.
• Partner closely with the DTC, Sales, Retail Development, Creative and other internal teams to align on overall goals and execute strategic campaigns.
• Develop marketing plans and presentations that clearly communicate key information to brand partners, licensors, retailers, and leadership.
• Manage external agencies with regards to digital media, creative development, and influencer marketing.
• Able to develop project timelines, track projects and push forward to meet project goals and deadlines.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Consistently review and report trends, sales data and consumer behaviors.
• Partner with the Social team to develop social media and influencer strategies to ensure plans align with overall brand and marketing goals.
• Develop creative briefs and manage relationships with external agency partners for social and video creative, paid digital and linear media, influencers, print, e-commerce and more.
• Assess the effectiveness of the various marketing campaigns under their responsibility: organize postmortems and present key takeaways to leadership.
• Support retailer relationships by providing regular updates on marketing plans and identifying potential partnerships and collaborations.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in marketing, digital marketing, or another related field is a plus.
• 7+ years of marketing experience in the consumer products and/or entertainment space.
• Experience managing brand partnerships and product collaborations.
• Understanding of the licensing industry, particularly across entertainment/character IP.
• Proven ability to leverage partnership strategy across multiple categories and tiers of retailers to drive franchise growth.
• Strong understanding of social media and influencers as marketing levers.
• Experience developing messaging and marketing programs targeting Gen Z.
• Able to work cross-functionally and reciprocally with multiple departments (Social, Product Development, Licensing, Sales, Legal, Finance).
• Experience managing agency partnerships from RFP through campaign execution.
• A self-motivated problem solver who thrives in fast-paced environments and can pivot between multiple high-priority projects without losing sight of the details.
• Exceptional verbal and written skills with the ability to influence and align diverse individuals at all organizational levels.
• Able to cultivate and foster strong working relationships with internal and external teams to drive collaboration and impactful execution.
• Interest in trends, pop culture, and entertainment.
• Ability to travel as needed.

Preferred Qualifications

• Agency-side experience in strategy or account management.
• Understanding of toy industry and/or retail cycles.
• Understanding of licensing industry.

What We Offer

• Salary range: $128,280 - $160,380 / Yr.
• Benefits package includes basic medical insurance, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching, short and long-term disability, and tuition reimbursement.
• Flexible work schedule with options for remote work.
• Tuition reimbursement.
• Volunteer opportunities through Jazwares Cares.

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