Senior Manager, Marketing Program Management

Key Responsibilities

• Partner with Strategic Marketing and Business Unit leaders to interpret marketing briefs and translate them into actionable campaign plans and deliverables
• Lead end-to-end campaign execution across digital and omni-channel initiatives
• Ensure alignment of marketing programs with business goals, product portfolios, and revenue targets
• Lead, mentor, and develop a team of Program Managers and Technical Writers leveraging AI to improve team efficiency
• Establish best practices, workflows, and quality standards for campaign and content delivery
• Drive a culture of accountability, creativity, and continuous improvement
• Oversee the development and delivery of marketing assets (digital, print, web, video)
• Ensure projects are delivered on time, on budget, and aligned to strategic objectives
• Manage cross-functional coordination across marketing, product management, and commercial teams
• Campaign Operations & Platforms
• Own and optimize campaign management platforms
• Design and manage workflows to improve efficiency, scalability, and visibility
• Provide user support and drive adoption of tools and processes
• Financial & Operational Excellence
• Manage marketing budgets, forecasts, and monthly accruals
• Ensure accurate tracking and reporting of marketing spend
• Optimize resource allocation to maximize ROI and productivity
• AI-Enabled Marketing Execution
• Leverage AI tools (e.g., generative content, design automation, campaign optimization tools) to accelerate content creation and campaign delivery
• Use AI to rapidly develop drafts, variations, and personalized content at scale
• Identify opportunities to improve efficiency, speed, and quality through AI-driven workflows
• Possess strong relationships with leadership to test and adopt emerging AI tools that enhance marketing performance
• Content & Digital Execution
• Oversee integrated content development across channels (digital, print, social, web)
• Collaborate with subject matter experts to ensure technical accuracy and relevance
• Align content to customer journeys and campaign objectives
• Performance Analytics & Optimization
• Track and report on campaign performance using dashboards and analytics tools
• Generate insights to improve campaign effectiveness and ROI
• Refine programs based on data-driven learnings

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Business, Design or related field
• Experience: 8+ years of relevant experience in marketing program management, campaign execution, or product marketing, and 4+ years of management experience
• Proven experience translating strategy into execution in a matrixed organization
• Experience in life sciences, biotechnology, or pharmaceutical industries strongly preferred
• Technical & Functional Skills: Strong proficiency in marketing automation and campaign management platforms; Advanced skills in Microsoft Office (Excel, PowerPoint); Experience with creative and AI-enabled tools (e.g., Adobe Creative Suite, Canva, Jasper, Claude); Solid understanding of digital marketing channels and tactics
• Leadership & Core Competencies: Demonstrated ability to lead and develop high-performing teams in a player/coach model; Exceptional project management and organizational skills; Strong communication and stakeholder management capabilities; Ability to operate effectively in a fast-paced, global matrixed environment; Data-driven mindset with a focus on measurable outcomes