Senior Manager, Marketing (Fragrance)

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day. Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Today, Revlon resiliently continues its legacy as a leading global beauty company with a diverse portfolio of iconic brands sold worldwide through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy, and more.

About the role

The Senior Manager, Marketing – Fragrance operates as the NA business owner within the US Brand Marketing team, with accountability for brand performance, marketing strategy development, budget management, and execution for the Juicy Couture Brand and all assigned Prestige Fragrance franchises. This role owns key aspects of the business end-to-end, bringing a clear strategic point of view to brand and portfolio decisions. It sits within the broader NA portfolio framework, translating portfolio priorities into brand-level strategy and results. The Senior Manager reports directly to the Senior Marketing Director and partners closely with Integrated Marketing Communication, Trade Marketing, Sales, Education & Merchandising, and Global Marketing to drive commercial performance and brand equity. This role is hybrid, requiring work from our New York City office 3 days per week.

Responsibilities

• Brand Strategy & Business Ownership
  • Own the full US marketing strategy for Juicy Couture & Prestige Fragrances, from annual planning through in-market execution, with accountability for portfolio performance and business results.
  • Serve as the primary US business owner of the portfolio, accountable for commercial performance, brand positioning, portfolio health, and strategic decision-making.
  • Develop and manage annual marketing plans, including budget allocation, channel priorities, investment choices, and ROI targets, while proactively identifying opportunities and risks.
  • Provide strategic leadership on pricing, forecasting, innovation pipeline, and new product feasibility, making recommendations grounded in business performance and consumer insight.
• Go-to-Market Execution
  • Lead the development and execution of 360° launch plans for Juicy Couture and the Prestige portfolio, partnering with cross-functional teams (Digital/Social, PR/Influencer, Media, E-commerce, Retail Experience) to align with brand strategy and commercial objectives.
  • Manage key relationships with Trade Marketing and lead retail strategy recommendations to drive sell-through, solve business challenges, and maximize in-market impact.
  • Coordinate with the Retail Execution team to ensure compelling brand representation across fixtures and event activities, proactively resolving risks.
  • Own support for new door openings and retailer launches with bespoke Fragrance marketing programs tailored by channel, customer, and business need.
• Cross-Functional Collaboration
  • Act as the Prestige Fragrance category lead in cross-functional meetings, representing the business with a clear point of view and informed recommendations.
  • Manage key relationships with Sales partners to shape bespoke strategies by retailer and channel, aligning decisions to commercial priorities.
  • Lead partnership with Education & Merchandising to ensure consistent Fragrance storytelling across all consumer touchpoints.
  • Proactively problem-solve to remove barriers and serve as a back-up for the Senior Marketing Director to maintain continuity in decisions and execution.
• Consumer, Category & Competitive Intelligence
  • Conduct ongoing analysis of the US Fragrance competitive landscape in Prestige, identifying threats, opportunities, and white space.
  • Leverage consumer insights, Circana data, and retail performance data to develop strategic recommendations and course-correct as needed.
  • Monitor portfolio performance against KPIs; synthesize findings and present business implications to senior leadership.
  • Communicate US Prestige Fragrance market needs to Global Marketing teams to ensure alignment in global planning.

Qualifications

• Required
  • 7+ years of experience in brand marketing or marketing management, with demonstrated ownership of a product category, business franchise, or comparable scope.
  • Experience in beauty, personal care, fragrance, or luxury consumer goods preferred.
  • Proven ability to develop and execute 360° marketing plans independently, from strategic planning to in-market activation.
  • Strong analytical skills; experience with Circana, retail performance data, and consumer insights.
  • Collaborative working style with demonstrated ability to manage cross-functional relationships and influence stakeholders without direct authority.
  • Excellent written and verbal communication skills; experience presenting to senior leadership.
  • Demonstrated ability to proactively problem-solve, navigate ambiguity, and operate as a trusted back-up for senior leadership.
  • Proficiency in Excel and PowerPoint; experience with financial planning and volume forecasting.
  • Bachelor's degree in Marketing, Communications, Business, or related field.
• Preferred
  • Familiarity with luxury/prestige retail channels (Department Stores, Specialty, Amazon/Pure Players).
  • Experience working with global brand teams and translating global strategy for the US market.
  • Experience marketing in the prestige beauty/fragrance category.

Core Competencies

• Franchise ownership & business accountability
• Strategic thinking, strong point of view, and category leadership
• Cross-functional relationship leadership & influence
• Proactive problem-solving & independent decision-making
• 360° execution leadership
• Trusted delegate and back-up leadership capability

Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.

Pay

The base pay range for this position is $120,000 - $150,000 per year, depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.

Benefits

• Medical, dental, and vision benefits for employees and their families.
• Company-paid basic life insurance and short-term disability insurance (benefits commence upon hire).
• Long-term disability, supplemental life insurance, flexible spending accounts, critical illness insurance, group legal, and identity theft protection.
• Enrollment in the 401k Retirement Savings Plan.
• 3 weeks of vacation (pro-rated in the first year) and twelve paid holidays throughout the calendar year.