Senior Manager, Marketing & Communications, Aftermarket

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial, and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain and bring comfort to people globally. Best-in-class engineering, design, and manufacturing combined with category-leading brands in compression, controls, software, and monitoring solutions result in next-generation climate technology built for the needs of the world ahead.

About the role

The Senior Manager, Aftermarket Marketing & Communications leads the development and execution of integrated marketing, communications, and engagement strategies that support Copeland's Aftermarket portfolio across the Americas and Controls Solutions businesses, including compressors, thermostats, controls, monitoring solutions, and other HVACR system components. Reporting to the Director, Marketing & Communications, Americas, this role partners closely with sales, product management, communications, digital, and regional marketing teams to drive growth, strengthen customer relationships, and ensure marketing investments align with business priorities.

Responsibilities

• Strategy & Leadership
  • Develop and execute aftermarket marketing and communications strategies aligned to business objectives.
  • Lead annual planning, prioritization, KPI development, and roadmap execution.
  • Align marketing initiatives across regions, teams, and business priorities.
  • Provide strategic mentorship and support for aftermarket initiatives across the U.S., Canada, and Latin America.
  • Travel ~20% based on business and event needs.
• Marketing Operations
  • Improve marketing processes, visibility, and execution effectiveness.
  • Lead KPI tracking, reporting, and business performance reviews.
  • Drive cross-functional alignment among sales, product management, communications, and marketing teams.
• Communications & Industry Relations
  • Lead aftermarket public relations, trade media, and industry communications efforts.
  • Coordinate press releases, media opportunities, and executive communications support.
  • Manage relationships with key industry organizations, including ACCA, HARDI, and other trade associations.
  • Support sponsorships, industry engagement, and thought leadership activities.
• Events & Programs
  • Establish strategy for major aftermarket events, tradeshows, and customer engagements.
  • Lead planning and execution of events including AHR, ACCA, HARDI, and other strategic programs, while providing strategic oversight and guidance for regional and lower-tier event initiatives.
  • Ensure consistent messaging, branding, and customer experiences across events.
  • Lead cross-functional aftermarket marketing programs and performance measurement.
• Channel & Digital Enablement
  • Lead wholesaler rebranding, branch merchandising, digital rebranding and engagement, and channel engagement initiatives.
  • Drive digital enablement efforts, including PIM, DAM, and content accessibility improvements.
  • Oversee aftermarket website content and digital marketing support for Copeland.com and distributor websites.
  • Partner with digital teams to improve distributor and customer experience.
• Training & Education
  • Support training initiatives that increase customer, contractor, wholesaler, and technician knowledge of Copeland aftermarket solutions.
  • Ensure consistency of messaging, product positioning, and technical guidance across marketing, training, and educational content.
  • Measure training engagement and effectiveness, leveraging insights to improve customer adoption and commercial outcomes.
• Team Leadership
  • Lead and develop a high-performing Aftermarket Marketing & Communications team, including direct management of three marketing professionals across enterprise/channel marketing, territory marketing, and training & education.
  • Provide coaching, performance management, career development, and succession planning to build organizational capabilities and strengthen the marketing talent pipeline.
  • Establish clear goals, priorities, and accountability measures that align team activities with Aftermarket business objectives, revenue growth, customer engagement, and strategic initiatives.
  • Mentor regional marketing teams and provide strategic guidance.
  • Foster collaboration across marketing, communications, sales, training, digital, and product management.
  • Support budget planning, agency management, and strategic initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8+ years of marketing, communications, channel marketing, or commercial experience.
• Demonstrated success leading cross-functional marketing programs and strategic initiatives.
• Strong communication, project management, and stakeholder management skills.

Preferred Qualifications

• Experience in B2B, industrial, manufacturing, or HVACR markets.

Schedule

This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration-first mindset, adjusting hybrid days based on business needs. You will work with your team and leader to determine in-office days to drive meaningful connections and best serve customers.

Benefits

• Flexible and competitive benefits plans, including medical insurance, dental and vision coverage, and 401(k).
• Flexible time off plans, including paid parental leave, vacation, and holiday leave.

Locations

Greater Miami Valley Area (Sidney, OH)
Our facility is located in Sidney, OH, within driving distance of Dayton, Troy, and Columbus. The area offers a low cost of living, excellent school systems, and a family-friendly environment with growing communities, restaurants, festivals, shopping, and arts scenes. Our newly renovated Sidney campus includes 1M square feet of manufacturing floor and 120k square feet of leading-edge lab facilities, serving as the headquarters for our HVACR Americas business unit. Approximately 1,600 employees work in Sidney, supporting diverse business functions and offering opportunities for advancement.

St. Louis, Missouri
Our facility is located in St. Louis, a family-friendly, historic metropolitan area with a low cost of living, first-class schools, excellent restaurants, shopping, art galleries, and numerous festivals. This location hosts Copeland’s corporate headquarters, where employees support various businesses within the platform, enabling networking opportunities across the organization.