Senior Manager, Marketing & Communications

About the Role

The Senior Manager, Marketing & Communications provides leadership and day-to-day operational management for all U.S. Coverys companies in marketing communications and public relations. This includes managing corporate communications activities for all products and services, such as national advertising, thought leadership, channel marketing, agent/broker communications, public relations, social media, and support for internal and crisis communications. The role also supports Coverys international companies as requested.

This position operates at both strategic and tactical levels, developing and implementing marketing communication strategies to drive market penetration, lead generation, and brand development and awareness.

Responsibilities

• Develop integrated strategic marketing communication plans to support Coverys products, services, and brand strategies in regional and national markets.
• Manage the Corporate Communications staff to plan, execute, and evaluate communication projects.
• Develop the company’s national advertising campaign, including brand creative strategy, messaging, and corporate identity.
• Oversee public relations, working with external PR agencies and internal teams to cultivate earned media coverage and thought leadership.
• Develop and oversee crisis communications and public relations strategies to strengthen the company’s image; serve as a press spokesperson as needed.
• Oversee social media strategy and campaigns to enhance brand awareness and image.
• Support association marketing strategies with tactics such as sponsorships and tradeshow participation.
• Analyze the competitive landscape and target market to develop persuasive communication materials.
• Manage external resources, including advertising agencies, graphic designers, and printers.
• Collaborate with internal stakeholders to develop and implement strategic communication programs for business and corporate initiatives.
• Produce clear, persuasive messaging with a consistent brand voice for consumers and agents to drive sales and customer loyalty.
• Oversee the editorial function for Coverys written content, including publications, annual reports, PowerPoint presentations, marketing documents, case studies, fact sheets, websites, internal SharePoint sites, brochures, and videos.
• Develop and manage media strategies to reach targeted audiences and business goals.
• Oversee communication strategy for electronic and digital marketing programs, including company websites, agent and policyholder portals, social media, email marketing, SEO, and video production.
• Plan and administer the department budget; monitor and report on results.
• Manage tradeshow display design, including pre- and post-event promotions and marketing events.
• Support the design and content for marketing proposals and renewal materials.
• Develop and enforce corporate design and identity standards; provide guidance to other departments on proper application of company design standards.
• Approve ads and direct marketing pieces from agents that include Coverys’ name and logo.
• Develop and execute marketing programs for demand creation, lead generation, and interface with marketing and CRM systems for telemarketing scripts, lead nurturing, tracking, and management.
• Support Business Development channel partner marketing efforts with communication strategies and materials.
• Coordinate product and service launches with product development, risk management, claims, and marketing teams to ensure successful delivery of sales tools and collateral.
• Develop and track metrics and success criteria for all corporate communications programs and activities.
• Support merger and acquisition implementation efforts with branding and outreach communication materials.
• Implement and administer the branding review portion of the Publications Review Policy and Procedure (owned by Legal).
• Fulfill supervisory responsibilities, including interviewing, hiring, training, planning, assigning work, appraising performance, rewarding and disciplining employees, and addressing complaints.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline; master’s degree preferred or equivalent industry experience.
• Minimum of 10 years of related work experience.
• Previous experience managing and leading a team.
• Broad understanding of marketing concepts and how strategic and tactical communications support business goals.
• Working knowledge of the healthcare and insurance industry preferred.
• Experience developing and writing creative marketing plans.
• Proven track record of developing persuasive communications that support lead generation and market strategies.
• Understanding of graphic design, print, and electronic communication tools and media.
• Ability to prepare reports and maintain records using office suite software.
• Proven ability to write effectively for various communication vehicles, including internal and external programs, press releases, special events, and marketing media in both print and electronic formats.
• Experience developing or managing social media initiatives, including digital marketing strategy, content creation, platform management (LinkedIn, Twitter, etc.), SEO, and Google Analytics or similar tools.
• Public relations experience, including media relations, thought leadership strategy, campaign management, and crisis communications.
• Excellent editing skills.
• Ability to manage multiple projects simultaneously with strong planning, scheduling, communication, and negotiation skills.
• Proven ability to work both independently and within a team, exercising sound judgment to achieve goals.
• Demonstrated ability to initiate, develop, and manage communications plans and programs.

Pay

The base salary range for this role is $134,200 - $157,800. Individual compensation packages are based on factors such as geographic location, skill set, experience, qualifications, and education.