Senior Manager, Lifecycle Marketing, B2B

About the role

As the Senior Manager of Retention Marketing, B2B, you will lead a team of Marketers responsible for marketing communications with Merchants via owned channels (CRM) that provide education, information and tools to empower their success on the DoorDash platform.

You will define and own priority KPIs, continually analyzing emerging Merchant dynamics and responding appropriately. You will lead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets. You will lead and develop a high-performing team of Lifecycle Marketers who build and execute campaigns that drive business results and successful outcomes for our B2B audiences.

You will partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality. You will advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure. You will drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels. You will serve as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and Sales.

Responsibilities

• Own the full CRM lifecycle strategy for Merchants, Advertisers, and DoorDash for Business users, including onboarding, activation, product adoption, and churn mitigation
• Define and own priority KPIs, continually analyzing emerging Merchant dynamics and responding appropriately
• Lead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets
• Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality
• Advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure
• Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels
• Serve as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and Sales

Requirements

• 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams
• A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & revenue targets
• Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy
• Strong experience with CRM technology including Marketing Automation platforms and CRM tools
• A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives
• Passion for customer experience and delivering incremental value to customers
• The ability to think and perform both tactically and strategically
• The ability to pivot readily and react to real-time data

Qualifications

• Bachelor’s Degree; Master’s degree a plus

Skills

• Strategic thinking and execution
• CRM technology expertise
• Customer-centric approach
• Team leadership and collaboration
• Results-driven mindset
• Technical and strategic acumen
• Ability to adapt and innovate

Benefits

Includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act).

Also includes medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.