Senior Manager, Lifecycle Marketing, B2B
About The Team
DoorDash’s mission is to grow and empower local economies. The B2B Marketing team supports merchants by connecting them with the right DoorDash products and services to grow their businesses.
About The Role
As the Senior Manager of Retention Marketing, B2B, you will lead a team of Marketers responsible for marketing communications with Merchants via owned channels (CRM) that provide education, information, and tools to empower their success on the DoorDash platform. You will define and own priority KPIs, continually analyze Merchant dynamics, and respond appropriately. You will lead the development of annual and quarterly B2B marketing plans, maximizing incremental gains to meet overarching B2B business targets. You will build relationships with cross-functional stakeholders and deliver on shared business goals. You will be the key advocate for Merchant Retention Marketing needs, including Marketing Technology, Product, and Analytics needs. You will advance technical and strategic B2B CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure. You will drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels. You will serve as a key strategic partner to B2B business leads across Product, Strategy & Operations, Marketing, and Sales.
Qualifications
- 8+ years experience in B2B marketing, engagement or operations with 5+ years managing high performing teams
- A results-oriented mentality with a track record of developing profitable B2B retention marketing programs and exceeding performance & revenue targets
- Strong analytical skills; ability to translate large and disparate data sets into hypotheses and an experimentation strategy
- Strong experience with CRM technology including Marketing Automation platforms and CRM tools
- A highly motivated, entrepreneurial spirit and ability to work independently, while also skilled at building strong internal relationships and consensus on initiatives
- Passion for customer experience and delivering incremental value to customers
- The ability to think and perform both tactically and strategically
- The ability to pivot readily and react to real-time data
Preferred Qualifications
- Bachelor’s Degree; Master’s degree a plus
- We expect this position to be filled by 5/26/26.
Benefits
Comprehensive benefits package including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act).
Medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.