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Jobs · Management · Indiana

Senior Manager - Journey Optimization Platforms

Bread · Marion County, IN · 5 days ago
Management$134k–$242k/yrFull-time

About the role

The Senior Manager, Journey Optimization Platforms owns the enterprise product strategy and capabilities that deliver personalized customer facing experiences. As part of the Personalization & Enablement Product team, you will lead key efforts of our decisioning solutions designed to improve customer acquisition, marketing, and servicing customer journeys.

Responsibilities

  • (40%) Drive the strategic direction of our Test & Learn program and digital placement strategies in close partnership with our senior leadership teams across: Product, Marketing, Analytics, Privacy, and Servicing teams.
  • (20%) Lead and develop a team of internal associates and external 3rd party vendors responsible for the optimization, personalization, and activation across all of Bread Financials digital customer facing channels (Web, Acquisition, Mobile, Servicing).
  • (15%) Provide oversight with the activation of our Web and Mobile Marketing banners via Adobe Target and Adobe Journey Optimizer.
  • (15%) Establish and enforce platform standards, documentation, governance, and best practices across internal and external teams.
  • (10%) Minimum Qualifications: Bachelor's Degree in Computer Information Systems (CIS, IS, MIS, etc.), or related field of study or equivalent, relevant work experience. 8+ years of experience with digital optimization and personalization programs, with deep expertise in Adobe Target and Adobe Journey Optimizer. 5+ years of direct leadership experience. Strong understanding of digital data layers, tagging architectures, and cross-channel measurement.

Requirements

  • Experience with attribution models, experimentation, and enterprise optimization platforms (e.g. Adobe Target, Adobe Journey Optimizer, and Adobe Experience Platform, or similar MarTech systems).
  • Proven track record of driving personalization strategies across enterprise digital and omni-channel customer journeys, delivering measurable business and customer experience outcomes.
  • Strong experience leading A/B testing and Test & Learn programs, including test prioritization, execution, and applying insights to inform personalization and optimization decisions, in partnership with product, marketing, servicing, and analytics stakeholders within complex digital ecosystems.

Qualifications

  • Bachelor's Degree in Computer Information Systems (CIS, IS, MIS, etc.), or related field of study or equivalent, relevant work experience.
  • 8+ years of experience with digital optimization and personalization programs, with deep expertise in Adobe Target and Adobe Journey Optimizer.
  • 5+ years of direct leadership experience.
  • Strong understanding of digital data layers, tagging architectures, and cross-channel measurement.

Skills

  • Product Management
  • Digital Marketing Optimization
  • Agile Methodology
  • Team Culture
  • Team Leadership
  • Strategic Direction
  • Third Party Vendor Management
  • Adobe Target
  • Adobe Journey Optimizer
  • Adobe Experience Platform (AEP)
  • Reports

Benefits

Salary Range: $133,500.00 - $241,900.00
Full Salary Range For Position: California: $153,500.00 - $302,400.00
Colorado: $133,500.00 - $254,000.00
New York: $146,800.00 - $302,400.00
Washington: $140,100.00 - $278,200.00
Maryland: $140,100.00 - $266,100.00
Washington DC: $153,500.00 - $278,200.00
Illinois: $133,500.00 - $266,100.00
New Jersey: $153,500.00 - $278,200.00
Vermont: $133,500.00 - $241,900.00
Ohio: $133,500.00 - $241,900.00
Maine: $133,500.00 - $241,900.00
Connecticut: $146,800.00 - $266,100.00
Virginia: $133,500.00 - $241,900.00

Pay

$133,500.00 - $241,900.00

Schedule

Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.

Travel Ability: Up to 10% annually

Physical And Mental Requirements

  • Communicate/Hearing
  • Communicate/Talking
  • Typing/Writing
  • Maintain focus in high pressure or fast-paced work environment

Other Duties

This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.

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