Senior Manager, Integrated Communications (1316)

Qualifications And Experience

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or a related field; experience within luxury jewelry, watches, accessories preferred.
• 6+ years of experience in public relations, communications, media relations or integrated communications; luxury, retail, watches, jewelry, fashion, lifestyle or consumer experience preferred.
• Proficient in Microsoft Outlook, Word, PowerPoint, Excel, Teams, media monitoring platforms and PR reporting tools.
• Must have open availability to support events, launches and media opportunities.
• Deep understanding of luxury, lifestyle, watch and jewelry enthusiast, business and trade media landscapes.
• Excellent media relations instincts and ability to build trusted relationships with press and influencers.
• Strong written and verbal communication skills, with high attention to detail and brand voice.
• Strategic thinker with the ability to connect communications activity to business objectives and brand priorities.
• Highly organized, proactive and able to manage multiple deadlines, launches and events simultaneously.
• Collaborative partner who can work effectively with internal teams, agency partners, executives and external stakeholders.
• Strong judgment, discretion and professionalism when managing executive communications, media requests and sensitive issues.
• Ability to define influencer and affiliate program goals, KPIs, tracking requirements and performance reporting frameworks.
• Proven track record of securing meaningful media coverage across print, digital, broadcast, luxury, lifestyle, business, trade and enthusiast outlets.
• Established relationships with relevant editors, writers, producers, stylists, creators and industry contacts.
• Experience supporting events, launches, retail openings, partnerships and integrated marketing campaigns from a communications perspective.
• Strong writing and editing skills, with the ability to translate business priorities into compelling press narratives.
• Experience with media monitoring, coverage recaps, reporting metrics and communications analysis.
• Experience launching or managing influencer, creator and/or affiliate marketing programs, including use or evaluation of tracking and measurement platforms.
• Comfortable working in a fast-paced, matrixed environment with multiple brands, priorities and stakeholders.

About Us

The Watches of Switzerland Group is a leading luxury watch and jewelry retailer with a portfolio that includes Watches of Switzerland, Mayors, Betteridge, Analog:Shift and Hodinkee. We are a global retailer employing nearly 3,000 people across the UK and the United States. Our success is based on strong, long-standing partnerships with the most prestigious luxury watch brands, supported by impactful marketing and powered by leading-edge technology to provide our clients with a modern, distinctive luxury experience. Our clients love us for our exceptional client experience, expertise, and approachability. Our clients are at the heart of everything that we do – we love to wow our clients and make every interaction with us special and memorable.

Rewards

• Rewarding Earnings
• Benefits including medical, dental, life & disability
• Comprehensive, ongoing training
• Career growth potential
• Generous staff purchase discount