Senior Manager, Influencer & Creator Marketing

Own the strategic direction and P&L-level performance of Alloy's influencer program, translating creator relationships into a measurable, scalable acquisition channel. This senior individual contributor role blends hands-on execution with strategic partnership to the Growth leadership team, shaping how influencer marketing integrates into Alloy’s broader media mix. Reporting to the Director of Growth Marketing, the role requires a performance mindset and editorial instincts to identify influencers who can authentically and credibly speak to women’s health.

Responsibilities

• Influencer Strategy & Program Ownership
  • Own the influencer and creator marketing strategy, including program structure, tier approach (nano, micro, mid-tier, macro), content formats, and channel mix
  • Develop and maintain a clear point of view on how the influencer program drives brand awareness, audience growth, and paid acquisition, with measurable outcomes
  • Build and manage a diversified roster of influencer and creator partners across Instagram, TikTok, YouTube, and emerging platforms, ensuring authentic alignment with Alloy’s audience and mission
  • Stay current on platform trends, creator economy shifts, and emerging content formats to identify new partnership opportunities
  • Develop program infrastructure: briefing templates, content approval workflows, tracking systems, and post-campaign reporting cadences
• Partner Sourcing, Vetting & Relationship Management
  • Proactively identify, evaluate, and recruit new influencer partners aligned with Alloy’s brand values, audience demographics, and credibility in women’s health, menopause, and perimenopause
  • Manage the full partner lifecycle: outreach, negotiation, contracting, onboarding, briefing, content review, publishing, and performance review
  • Build genuine, long-term relationships with priority partners to develop brand advocates
  • Vet partners for brand safety, audience authenticity, and regulatory considerations relevant to health and wellness content
  • Maintain and update a CRM of active, past, and prospective partners with clear status, performance history, and relationship notes
• Content Direction & Brand Compliance
  • Develop clear, compelling creative briefs that provide strategic direction and on-brand guardrails while preserving creator authenticity
  • Review and approve influencer content prior to publication, ensuring alignment with brand standards, messaging frameworks, and regulatory requirements (including FTC disclosure guidelines and healthcare compliance)
  • Partner with Brand and Creative teams to ensure influencer content aligns with Alloy’s broader brand expression
  • Identify top-performing organic influencer content and flag it for paid amplification in collaboration with the Paid Social team
• Performance Measurement & Optimization
  • Define and track KPIs across the influencer program: reach, engagement, EMV, link clicks, attributed trials, cost per acquisition, and content quality metrics
  • Build and maintain performance reporting for clear visibility into influencer program contribution and ROI
  • Conduct post-campaign analysis to identify successes, areas for improvement, and budget reallocation opportunities
  • Apply an experimentation mindset to partner selection, content formats, messaging angles, and platform mix
• Budget Management & Forecasting
  • Own influencer program budget allocation across partner tiers, content licensing, and paid amplification spend
  • Develop forecasts translating influencer investment into acquisition volume and CAC targets
  • Model scenarios for reallocating spend across partner tiers based on performance and saturation
• Cross-Functional Partnership
  • Partner with the Paid Social Senior Manager to integrate influencer content into paid creative testing pipelines and amplify top organic content
  • Collaborate with Brand and Creative teams on integrated campaign moments
  • Work with Legal and Compliance to ensure partnership agreements, disclosures, and health-related content claims meet applicable standards
  • Partner with the Head of Content & Social to define overlaps between influencer and owned-social programming
• Channel/Program Innovation
  • Identify and pilot emerging partnership models (affiliate, UGC licensing, ambassador programs) with structured test-and-learn evaluation

Requirements

• 6-8 years of influencer or creator marketing experience, with demonstrated ownership of a program or significant components (not just coordinator-level execution)
• Hands-on experience owning influencer partnerships end-to-end: sourcing, contracting, briefing, content review, and performance reporting
• Experience designing incrementality or lift-based measurement approaches, not just platform-reported metrics
• Deep platform fluency across Instagram and TikTok; working knowledge of YouTube; awareness of emerging platforms and creator formats
• Strong understanding of influencer content performance metrics and experience using data to drive partner investment and content strategy decisions
• Experience working within brand guidelines and developing creative briefs that balance direction with creator authenticity
• Familiarity with FTC disclosure requirements and brand safety considerations; experience in health, wellness, or regulated categories strongly preferred
• Excellent relationship management and communication skills, building trust with external partners and internal stakeholders
• Highly organized with strong project management instincts; able to manage a large portfolio of partners without dropping details
• Comfort working in a fast-moving, performance-oriented environment with clear ownership and reporting of outcomes
• Experience integrating influencer content into paid social workflows (whitelisting, dark posts, paid amplification of organic content)
• Familiarity with influencer marketing platforms and tools (e.g., AspireIQ, Grin, CreatorIQ, or similar)
• Background in or exposure to content strategy, creative production, or brand marketing
• Experience with affiliate or performance-based influencer structures

About Alloy

Alloy Health is the leading direct-to-consumer women’s digital health company, providing expert care, trusted information, and personalized solutions for women in perimenopause and menopause. Alloy connects women in all 50 states and Washington, D.C. with physicians trained specifically in menopause care, offering longitudinal, one-on-one access to expert doctors. The platform addresses hormonal health, weight management, skin and hair changes, sexual wellness, and more. Female-founded and female-led, Alloy is changing access to care and the conversation around women’s health. Our team includes nationally recognized experts, and our work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, and The Today Show.

Pay

Annual salary range: $145,000–$185,000, commensurate with experience and geographic location.

Benefits

• Competitive salary and equity package with mid-stage equity
• Comprehensive health benefits (medical, dental, vision)
• Company-paid short- and long-term disability and life insurance
• 401K and Roth IRA options
• Fully remote role with a monthly stipend for mobile and WiFi expenses
• Flexible time off policy