Senior Manager, Growth Marketing & Outreach

About the role

CodePath is the largest educator of college computer science students in the country, having trained over 40,000 students from 1,000+ universities and partnering with leading tech companies like Amazon and Google. We are now expanding into new markets and scaling our team to move at the speed of AI transformation.

Responsibilities

• Own digital outreach to faculty, career centers, and academic champions at scale, using HubSpot automation, AI-assisted personalization, and segmented sequences across CodePath's national contacts
• Execute semester outreach cycles end to end: segment contacts by school, department, prior engagement, and course relevance; build and launch sequences; monitor response rates; iterate
• Manage email and SMS lifecycle campaigns for the admitted-to-enrolled conversion window; test timing, message, and channel to improve show rates and reduce the 32% drop-off between admission and enrollment
• Run re-enrollment outreach through cohort analyses of eligible students and build targeted sequences to bring them back to complete recommended course sequences that optimize job success
• Coordinate national virtual info sessions: scheduling, facilitation, follow-up sequences, and conversion tracking
• Collaborate with student communications to maintain consistent voice and messaging across all outreach channels
• Track campaign performance, open rates, and conversion data; surface optimization opportunities and flag issues to the Director
• Grow and maintain the champion network: faculty advocates, student champions, and national student org relationships (ColorStack, NSBE, SHPE, etc.)

Requirements

• Outreach and lifecycle execution: 5+ years running high-volume email or outbound campaigns. Built HubSpot (or equivalent) sequences from scratch. Think about timing, segmentation, and personalization, not just send volume
• Systems-oriented: Build workflows that don’t require constant manual intervention. Comfortable with automation, conditional logic, and CRM hygiene. Leave things cleaner than you found them
• Data-forward: Obsess over open rates, click rates, and conversion data and use them to iterate. Don’t need a data analyst to interpret your own results (although they are here to support heavy lifting)
• Ai-forward: Use AI tools in your day-to-day work, for personalization, copy iteration, sequence optimization, or research. Curious about what’s possible and not waiting to be told
• Clear communicator: Write outreach copy that gets responses. Adjust tone and message across faculty, students, and institutional partners without losing the thread

Qualifications

• EdTech, enrollment marketing, or higher education outreach background preferred
• Familiarity with national student organizations (ColorStack, NSBE, SHPE, etc.) and how partner outreach works
• HubSpot certification or deep hands-on experience building sequences and workflows
• Commitment to CodePath’s mission to advance economic mobility through education

Benefits

• 100% remote position—work from anywhere in the U.S.
• Competitive benefits package including medical, dental, and vision insurance, employer-funded healthcare reimbursement, FSA, and Employee Assistance Program
• 401(k), employer-paid life & disability insurance, and identity theft protection
• Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year-end company closure (Dec 24 – Jan 2)
• $1,000 annual professional development stipend and home office setup support
• Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
• Additional perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings

Pay

$110,000 to $150,000 USD