Senior Manager, Growth Marketing - Organic Growth & Discovery

About the Role

As the Senior Manager of Growth Marketing - Organic Growth & Discovery, you will lead our organic growth strategy and execution across four areas: Search Engine Optimization (SEO), Answer Engine Optimization (AEO), App Store Optimization (ASO), and referral marketing. Your goal is to drive sustainable, scalable traffic and revenue, converting high-intent discovery traffic into loyal customers across our Subscription, One-Time Rental, and Selling businesses.

Responsibilities

• Lead and execute on-page, off-site, and technical SEO efforts to optimize data content, improve keyword rankings, and drive sustainable traffic to websites from traditional search engines (Google, Bing, etc.)
• Architect our AEO strategy to ensure website content is optimized for visibility within next-generation search engines, AI models, and LLMs (ChatGPT, Google AI Overviews, Gemini, Claude, etc.)
• Drive organic App discoverability through iOS App Store by leading ASO strategy and tactics, including app listing enhancements, keyword optimization, visual content optimization, conversion rate optimization, and mobile measurement
• Scale our referral marketing program by enhancing incentive structures, improving referral mechanics, designing viral loops, and integrating touchpoints across our marketing ecosystem
• Partner with Site Merchandising, Product, Engineering, and Marketing teams to integrate SEO and AEO best practices across Rent the Runway’s digital properties
• Build measurement frameworks for SEO, AEO, ASO, and referral programs; regularly monitor business health, analyze data to improve program performance, and share insights with executives and key stakeholders

Qualifications

• Bachelor’s Degree in Business, Marketing, or related field
• 7+ years of hands-on experience in SEO, growth marketing, or digital marketing
• Highly proficient with SEO tools, including Google Search Console, Bing Webmaster Tools, keyword research platforms, and related tools
• Experience partnering with Product Management, Engineering, or UX/UI Design teams to deliver against technical SEO product roadmaps (e.g., Core Web Vitals, structured data, indexation, linking)
• Proficient with Content Management Systems (CMS), such as Contentful
• Comfortable with Web Analytics tools; Looker or Heap preferred
• Customer-focused, analytical, and process-oriented; comfortable making data-driven decisions, with a thirst for continuous improvement
• Ability to communicate effectively with a wide range of audiences, including business stakeholders, marketing teams, engineering teams, and product management teams

Benefits

• Paid Time Off, including vacation, paid bereavement, and family sick leave
• Comprehensive health, vision, dental, FSA, and dependent care from day 1 of employment
• 401(k) match
• Exclusive employee subscription and rental discounts
• Universal Paid Parental Leave for both parents + flexible return to work program
• Paid Sabbatical after 5 years of continuous service
• Company-wide events and outings
• Office-centric work with remote Fridays for corporate employees and technical leaders

The anticipated base salary for this position is $115,200 - $144,000. The actual base salary offered will depend on factors such as qualifications, experience, education, and certifications.