Senior Manager, Growth Marketing, Global Futures

Responsibilities

• Design and deploy agent-based workflows that can: analyze campaign performance (paid + SEO + Creative), generate insights and hypotheses, recommend and execute optimizations
• Create systems that continuously learn and improve from performance data
• Develop multi-step autonomous workflows (e.g., detect → diagnose → recommend → act)
• Build pipelines that automatically: Surface performance anomalies (CPA spikes, CTR drops, keyword decay), Identify growth opportunities (new keyword clusters, audience expansion)
• Automate reporting and insight generation across: Google Ads, Meta, SEO platforms
• Replace static dashboards with dynamic, queryable AI-driven insights
• Redesign core growth workflows to be: Faster (hours → minutes), less manual (reduce analyst dependency)
• Build tools that enable: Rapid campaign iteration, faster sing cycles (creative, keyword, landing pages)
• Eliminate bottlenecks in execution and analysis
• Connect data sources (ad platforms, analytics, CRM, SEO tools)
• Work with engineering to: Build scalable data pipelines, enable real-time or near-real-time decisioning
• Implement LLM-based systems for: Insight generation, natural language querying of performance data
• Partner with Growth, Product, and Marketing leadership to: Identify highest-leverage automation opportunities, prioritize use cases with measurable ROIs
• Define success metrics (incremental lift, efficiency gains, cycle time reduction)
• Serve as the internal evangelist for AI and automation, fostering a culture of experimentation, technical curiosity, and operational excellence
• Collaborate with Data Science, MarTech, and Analytics teams to align AI integrations with the broader analytics infrastructure and ensure data integrity across platforms.

Requirements

• 10+ years of experience in Performance Marketing, Marketing Operations, or CRO, ideally in B2B SaaS or fintech
• Demonstrated success building or leading AI enablement programs within marketing organizations
• Strong leadership, stakeholder management, and program governance skills, with the ability to influence cross-functional teams and drive adoption without direct authority
• Hands-on experience with AI and automation platforms (e.g., ChatGPT, Firefly, Runway, Midjourney, Mutiny, Dynamic Yield, Jasper, Descript, Synthesia, Adobe Sensei)
• Familiarity with data privacy, security, and AI governance frameworks (e.g., GDPR, CCPA), including responsible AI use and compliance considerations
• Advanced understanding of creative automation, dynamic content sing, and prompt engineering or agentic AI workflows
• Ability to synthesize technical, operational, and strategic perspectives into clear direction, and comfort operating in fast-moving, ambiguous, high-growth environments
• Experience successfully proposing new solutions across a landscape of diverse decision makers with determination

Qualifications

• Bachelor's or Master's degree in Marketing Analytics, Computer Science, Statistics, Engineering, or Business Analytics