Senior Manager, Growth Marketing

Whip Around is seeking a Senior Manager, Growth Marketing to own and optimize the digital engine that turns prospects into qualified pipeline and customers. The role oversees the full prospect lifecycle—from acquisition and engagement through conversion and pipeline—using data to identify opportunities, address drop‑offs, and enhance the buyer journey. You will lead strategy, execution, measurement, and continuous optimization of digital acquisition programs while collaborating closely with Sales, Customer Success, Product Marketing, the broader Marketing team, and external agency partners.

Responsibilities

• Growth, Acquisition & Pipeline: Own performance across the digital prospect lifecycle; develop, launch, test, and continuously optimize digital campaigns targeting key buyers in fleet, transportation, logistics, construction, and related industries; analyze funnel performance by channel, campaign, audience, industry, and buyer segment; establish benchmarks and reporting for acquisition, conversion, pipeline contribution, CAC, and channel efficiency; identify and test new digital channels and growth opportunities; partner with Sales to monitor lead handling, speed‑to‑lead, MQL‑to‑SQL conversion, and overall funnel performance.
• Digital Marketing & Optimization: Manage paid digital programs across Google Ads and LinkedIn Campaign Manager; own website conversion strategy, improving landing pages, calls‑to‑action, forms, and conversion paths; use experimentation and performance data to enhance the prospect experience; partner on SEO strategy (keyword priorities, technical and content opportunities, competitive positioning, organic performance measurement); coordinate internal and external resources for SEO initiatives; manage external digital marketing agencies and vendors with clear objectives, performance expectations, accountability, and ROI.
• Lifecycle, Nurture & Attribution: Own prospect nurture strategy across the buyer lifecycle, developing programs based on audience, intent, lifecycle stage, and acquisition channel; build and maintain attribution and performance reporting across marketing channels; create and analyze Salesforce reporting and dashboards to understand lead, opportunity, pipeline, and campaign performance; partner with Marketing and Sales Operations to maintain accurate lead tracking, lifecycle stages, campaign attribution, and funnel reporting; translate performance data into actionable recommendations for Marketing, Sales, and leadership.
• Sales, Customer & GTM Partnership: Collaborate closely with Sales leadership and frontline teams to improve lead quality, follow‑up processes, conversion rates, and feedback loops; support Customer Success and Expansion teams with targeted campaigns, sales enablement, and customer communications to drive adoption, retention, and expansion; assist go‑to‑market planning and execution for product launches and strategic initiatives; translate product positioning and buyer insights into digital campaigns and lifecycle programs; work with the broader Marketing team on event lead capture, campaign attribution, follow‑up strategy, and post‑event nurture to maximize pipeline from events and sponsorships; ensure a consistent prospect experience across marketing, sales, and customer touchpoints.

Requirements

• 10+ years of experience in growth marketing, digital marketing, demand generation, or a related B2B marketing discipline.
• Demonstrated ownership of the full acquisition and conversion funnel with clear accountability for pipeline and revenue outcomes.
• Strong B2B SaaS experience preferred, especially within fleet management, transportation, logistics, construction, operations, or related technology markets.
• Deep understanding of paid acquisition, SEO, website conversion, lifecycle marketing, attribution, and digital demand generation.
• Expert‑level knowledge of Pardot (Marketing Cloud Account Engagement), HubSpot, and Salesforce—including campaign management, marketing automation, lead lifecycle management, reporting, and attribution.
• Advanced proficiency with Salesforce reporting and dashboards; ability to independently analyze marketing‑to‑sales funnel and pipeline performance.
• Hands‑on experience launching and optimizing Google Ads and LinkedIn advertising campaigns (targeting, testing, conversion tracking, budget optimization, performance analysis).
• Strong grasp of B2B funnel metrics: MQL‑to‑SQL conversion, opportunity conversion, pipeline velocity, CAC, channel ROI, and attribution.
• Experience building and optimizing lead nurture and lifecycle programs across diverse audiences, channels, and buying stages.
• Experience managing digital agencies, consultants, and external vendors with clear performance expectations.
• Strong analytical skills; ability to translate complex performance data into clear insights and recommendations.
• Proven ability to work cross‑functionally with Sales, Customer Success, Product, and Marketing teams.
• Proficiency using generative AI tools (e.g., ChatGPT, Claude) to improve marketing productivity, research, analysis, campaign development, content workflows, and experimentation.
• Strong project management skills; ability to manage multiple campaigns and priorities simultaneously.
• Test‑and‑learn mindset with the ability to turn data into decisions and decisions into action.
• Comfortable operating as both a strategic owner and hands‑on contributor in a fast‑moving environment.

Pay

Compensation: $135K – $150K USD base, depending upon experience and location, with variable compensation included.

Benefits

• Unlimited PTO – use your paid time off when you need it.
• Subsidized healthcare – a variety of medical plans to fit your needs.
• 401(k) matching – retirement support to help you invest in your future.
• Paid parental leave and caregiver support – family‑friendly policies.
• Professional development plans and resources – growth & development opportunities.